OT: My Adidas

PSUFTG

All-Conference
Nov 1, 2021
2,702
3,947
113
Nike's US Sales Revenue - the figure that matters wrt both licensing and marketing (or "NIL") dollars, the two key components of "branding" deals for college football - was over $20 Billion last year (even with a slight downturn there)

Adidas' North American revenue (which would, of course, also include Mexico - big for soccer, and Canada) was about 1/4 of that.


Having all that US-based revenue, of course, subjected Nike Corp to a bigger hit on the tariffs over the last year or two (which is now in the process of being "refunded" - as it is for other similarly situated companies)
 

ChiTownLionPSU

All-American
May 29, 2001
13,167
6,414
113
Since Sept 5 2025, when Penn State and adidas announced their partnership, Nike has lost almost HALF of its market value.

I mean, people can draw their own conclusions, but it's pretty clear that Nike's cleats are empty without Penn State driving the brand. 😎

1787078167282.png
 

ChiTownLionPSU

All-American
May 29, 2001
13,167
6,414
113
These should be the permanent uniforms for Penn State women's volleyball. Live from Wrigley right now on Fox Sports. Great job by adidas.

 

NittanyBuff

All-American
Jan 29, 2007
9,324
8,708
113
I get it's all about the $, but you get used to something, I'll miss the Nike logo until I don't, I guess.
 
BWI

Latest

  1. 01 BWI Football Top Penn State-USC takeaways: Lions give themselves a puncher's chance, but don't have the horses to beat the Trojans
  2. 02 BWI Football Penn State Falls to USC Despite Offensive Growth: Postgame Show
  3. 03 BWI Football Recap: Penn State comes up short, losing White Out game clash with USC 31-23
  4. 04 BWI Football Penn State football sets new Beaver Stadium attendance record during White Out game with USC; how many fans are here?
  5. 05 BWI Football Chase Sowell injury update: Penn State receiver returns for the second half after first half injury scare