Did quite well? Not compared to simply signing a shoe contract worth millions of dollars for doing nothing more than wearing some particular brand’s shoes while you play basketball.
As far as popularity, I’m probably the wrong person to ask since I never was a fan of Lonzo or any of the Ball family but I highly doubt their popularity increased after all this.
If anything it’s plummeted over where they began when he was drafted #2 by the Lakers. Who is Lonzo even playing for next Fall? I know he’s currently on the Pelicans roster but are we sure he’s even in their long term plans or will play there a lot? (Especially with his broken shot he’s never fixed.) And even if he stays there, New Orleans isn’t exactly a basketball hotbed, beyond the curiosity factor of having Zion.
And don’t even get me started on Lavar. Not only is he a terrible businessman, he’s a certifiable jerk who’s currently banned from ESPN. Don’t see that his popularity or marketability has increased at all.
His second son lost what was the most valuable thing he had, which was a full ride scholarship to UCLA (because he has no future playing professional basketball at a high level.)
His third son I guess we’ll see. The few times I’ve seen him when he was younger he was a ball-hog who never seemed interested or was taught to play within a team concept. Maybe that’s changed as he’s grown older but I wouldn’t bet on it.
No one is arguing he could have made more signing with Nike originally. They are a multi billion dollar company. It really doesn't take a rocket scientist to figure out a company worth more can pay more. They wanted to take a risk and try to create their own brand. For a period of time it was successful. They just weren't able to generate that into a long-term viable business. Most did not expect them to. However, they still generated a few hundred grand in the process. I can't think of really any logical person who would say making 6 figures is bad, even if there was more on the table.
You are confusing popularity with success. Lonzo is still very popular and continues to gain notoriety the more he stays in the news. Even if it is news generated by his father. Pelicans seem very invested in him and the young core they plan to build around. Small marker teams can do well when they put good teams together. GSW was pretty ****** market for a few decades until they got Steph and crew. In fact, most of your small market teams have been better in the last few years than the larger markets. How have the Knicks, Lakers, Bulls, Nets, Celtics, Pistons and so forth been doing the last few years? But on the flipside, GSW, Milwaukee, Cleveland (except for this year), Portland have been far more successful.
Everyone knows who Lavar is. Everyone has an opinion about him, and as evident by this board, people with no connection to the Balls or Lavar talk about his constantly. That makes him pretty popular in my back. No on said it had to be positive popularity.
The second kid was never that good, but just getting a college degree isn't that valuable in today's world. I know countless people with degrees working in food service, retail and so forth because the market is saturated with degree holders. If you have a multi-millionaire older brother, and a likely soon to be multi-millionaire younger brother, the smart money would be to work for them if you can't make it on your own.
Third kid is still a ball hog, but to be fair, most kids at his age and talent level are. He is a good shot creator and can score at a high clip at all 3 levels. If someone can put him on a good team with other players he can build trust with, I think he could be a very good player. He's got a similar game to Trae Young.