Ok Methusela. 40 decades is a lot of suffering.If the money was the same I would pick the ACC. I have been watching UK football for 40 decades, I am beaten down. If UK was in the ACC this year and had UL's schedule they would end the year with one loss, in the championship game against Miami. I don't care if it is the ACC or not tell me you would not be excited to finish the regular season with one loss and be preparing to watch UK in the CFP?
Where did you get those numbers? 541-594-36 is what I'm seeing.
Ok buzzkill...![]()
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Aw really not a fan. Just getting to where its obvious the sec hates kentuckyBig ten fan= pinko commie
Yeah I can see your point, it is much more fun to watch your team get waxed 52 to 21 or something by the likes of Alabama or Georgia every year.So just the AAC with the actual good football programs replaced with more commuter schools like Cincy? That conference would go bankrupt. SEC is currently the best top-to-bottom conference in football and dare I say basketball as well? Every game is basically a good game to watch. No idea why anyone would want to leave for snoozers against the likes of Wake Forest.
On the bright side, thanks to Stoops I had 2 years of not suffering.Ok Methusela. 40 decades is a lot of suffering.
ChatGPT doesn't agree with you:So just the AAC with the actual good football programs replaced with more commuter schools like Cincy? That conference would go bankrupt. SEC is currently the best top-to-bottom conference in football and dare I say basketball as well? Every game is basically a good game to watch. No idea why anyone would want to leave for snoozers against the likes of Wake Forest.
| Scenario | Annual TV/media rights | Per school |
|---|---|---|
| Conservative | $350M | $25M |
| Realistic | $450–500M | $32–36M |
| Strong bidding war | $550–650M | $39–46M |
| Exceptional | $700M+ | $50M+ |
The ACC isn't commercially viable and this theoretical conference is missing the biggest markets from that conference for WVU, Cincy, a second school in SC, and a second school in Kentucky.ChatGPT doesn't agree with you:
Yes. A 14-team “Heartland Conference” made up of those schools could absolutely make serious TV money. In fact, if you’re imagining an alternate-realignment scenario, I think it could be one of the more commercially viable 14-team leagues outside the SEC/Big Ten.
Your lineup:
is basically a regional, football-heavy ACC/Southeastern hybrid.
- Kentucky
- Louisville
- Cincinnati
- West Virginia
- Virginia Tech
- NC State
- Pittsburgh
- Virginia
- South Carolina
- North Carolina
- Georgia Tech
- Wake Forest
- Syracuse
- Duke
The TV value
The current numbers give us a useful benchmark. The ACC's current ESPN arrangement is worth roughly $240 million per year in base media rights, while the broader ACC generated about $826.5 million in total revenue in FY2025. The Big 12's current media deal is about $380 million annually. EEvery CRS Report+2![]()
Your hypothetical league actually has some things going for it that the current ACC doesn't:
1. Huge concentration of population and TV markets
You've got:
That's a very attractive footprint for ESPN, FOX, NBC, CBS, or a combination of them.
- Charlotte/Raleigh
- Atlanta
- Washington, DC/Virginia
- Pittsburgh
- Cincinnati
- Louisville
- Lexington
- Charleston/Columbia
- Syracuse
- Morgantown
2. Lots of recognizable brands
North Carolina, South Carolina, Kentucky, Louisville, Virginia Tech, West Virginia, NC State, Pittsburgh and Cincinnati are all schools with substantial football audiences.
And you'd have natural rivalries everywhere:
That's exactly the kind of inventory television networks like.
- Kentucky–Louisville
- Virginia–Virginia Tech
- North Carolina–NC State
- Pittsburgh–West Virginia
- Cincinnati–Louisville
- South Carolina–Kentucky
- Duke–North Carolina
- Virginia–North Carolina
- Georgia Tech–Clemson (if Clemson were added, which I'd strongly consider)
I'd estimate something like $450–600M/year
If this conference were created today, I'd roughly put its initial media-rights value at:
That's media rights only, before CFP money, NCAA tournament money, conference network revenue, bowl revenue, sponsorships, etc.
Scenario Annual TV/media rights Per school Conservative $350M $25M Realistic $450–500M $32–36M Strong bidding war $550–650M $39–46M Exceptional $700M+ $50M+
For comparison, the current Big 12 deal averages around $380M/year, while the SEC is around $710M/year and the Big Ten around $1.15B/year. EEvery CRS Report![]()
So I'd expect your Heartland Conference to land above today's Big 12 but below the SEC/Big Ten, assuming the market values the teams approximately as they are today.
But there's one HUGE issue
I would actually change your membership.
Clemson is the obvious omission.
If you're trying to maximize TV value, I'd take Clemson over at least one of the lower-value schools.
For example:
Heartland — 14
Then I'd leave Syracuse out.
- Clemson
- South Carolina
- North Carolina
- NC State
- Duke
- Wake Forest
- Virginia
- Virginia Tech
- Louisville
- Kentucky
- Cincinnati
- West Virginia
- Pittsburgh
- Georgia Tech
That gives you an incredibly compact geographic footprint and a ridiculous number of rivalry games.
I'm not sure I want to do this. I realize UK had a ton of success historically in basketball--as the conference was always a rec league for hoops, but I want to get better in football and excel in the league's big spotlight sport.Yeah I can see your point, it is much more fun to watch your team get waxed 52 to 21 or something by the likes of Alabama or Georgia every year.
I mean I was just bored and just posted what AI showed me. I didn't expect people to get so riled up. I thought it would just be a fun discussion. I would love for UK to be a top SEC school also, but I just don't think we have the resources to accomplish that.I'm not sure I want to do this. I realize UK had a ton of success historically in basketball--as the conference was always a rec league for hoops, but I want to get better in football and excel in the league's big spotlight sport.
Oh no...actually I respect the amount of research you put into this. Since we're investing so much in football and the landscape the way it is-I'd like to try to hang in there. I actually liked your media researchI mean I was just bored and just posted what AI showed me. I didn't expect people to get so riled up. I thought it would just be a fun discussion. I would love for UK to be a top SEC school also, but I just don't think we have the resources to accomplish that.
Thanks, but that was all AI. lol.Oh no...actually I respect the amount of research you put into this. Since we're investing so much in football and the landscape the way it is-I'd like to try to hang in there. I actually liked your media research
ChatGPT doesn't agree with you:
Yes. A 14-team “Heartland Conference” made up of those schools could absolutely make serious TV money. In fact, if you’re imagining an alternate-realignment scenario, I think it could be one of the more commercially viable 14-team leagues outside the SEC/Big Ten.
Your lineup:
is basically a regional, football-heavy ACC/Southeastern hybrid.
- Kentucky
- Louisville
- Cincinnati
- West Virginia
- Virginia Tech
- NC State
- Pittsburgh
- Virginia
- South Carolina
- North Carolina
- Georgia Tech
- Wake Forest
- Syracuse
- Duke
The TV value
The current numbers give us a useful benchmark. The ACC's current ESPN arrangement is worth roughly $240 million per year in base media rights, while the broader ACC generated about $826.5 million in total revenue in FY2025. The Big 12's current media deal is about $380 million annually. EEvery CRS Report+2![]()
Your hypothetical league actually has some things going for it that the current ACC doesn't:
1. Huge concentration of population and TV markets
You've got:
That's a very attractive footprint for ESPN, FOX, NBC, CBS, or a combination of them.
- Charlotte/Raleigh
- Atlanta
- Washington, DC/Virginia
- Pittsburgh
- Cincinnati
- Louisville
- Lexington
- Charleston/Columbia
- Syracuse
- Morgantown
2. Lots of recognizable brands
North Carolina, South Carolina, Kentucky, Louisville, Virginia Tech, West Virginia, NC State, Pittsburgh and Cincinnati are all schools with substantial football audiences.
And you'd have natural rivalries everywhere:
That's exactly the kind of inventory television networks like.
- Kentucky–Louisville
- Virginia–Virginia Tech
- North Carolina–NC State
- Pittsburgh–West Virginia
- Cincinnati–Louisville
- South Carolina–Kentucky
- Duke–North Carolina
- Virginia–North Carolina
- Georgia Tech–Clemson (if Clemson were added, which I'd strongly consider)
I'd estimate something like $450–600M/year
If this conference were created today, I'd roughly put its initial media-rights value at:
That's media rights only, before CFP money, NCAA tournament money, conference network revenue, bowl revenue, sponsorships, etc.
Scenario Annual TV/media rights Per school Conservative $350M $25M Realistic $450–500M $32–36M Strong bidding war $550–650M $39–46M Exceptional $700M+ $50M+
For comparison, the current Big 12 deal averages around $380M/year, while the SEC is around $710M/year and the Big Ten around $1.15B/year. EEvery CRS Report![]()
So I'd expect your Heartland Conference to land above today's Big 12 but below the SEC/Big Ten, assuming the market values the teams approximately as they are today.
But there's one HUGE issue
I would actually change your membership.
Clemson is the obvious omission.
If you're trying to maximize TV value, I'd take Clemson over at least one of the lower-value schools.
For example:
Heartland — 14
Then I'd leave Syracuse out.
- Clemson
- South Carolina
- North Carolina
- NC State
- Duke
- Wake Forest
- Virginia
- Virginia Tech
- Louisville
- Kentucky
- Cincinnati
- West Virginia
- Pittsburgh
- Georgia Tech
That gives you an incredibly compact geographic footprint and a ridiculous number of rivalry games.
Oh well." fool me once, shame on — shame on you. Fool me — you can't get fooled again."Thanks, but that was all AI. lol.
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