So just the AAC with the actual good football programs replaced with more commuter schools like Cincy? That conference would go bankrupt. SEC is currently the best top-to-bottom conference in football and dare I say basketball as well? Every game is basically a good game to watch. No idea why anyone would want to leave for snoozers against the likes of Wake Forest.
ChatGPT doesn't agree with you:
Yes.
A 14-team “Heartland Conference” made up of those schools could absolutely make serious TV money. In fact, if you’re imagining an alternate-realignment scenario, I think it could be one of the more commercially viable 14-team leagues outside the SEC/Big Ten.
Your lineup:
- Kentucky
- Louisville
- Cincinnati
- West Virginia
- Virginia Tech
- NC State
- Pittsburgh
- Virginia
- South Carolina
- North Carolina
- Georgia Tech
- Wake Forest
- Syracuse
- Duke
is basically a
regional, football-heavy ACC/Southeastern hybrid.
The TV value
The current numbers give us a useful benchmark. The ACC's current ESPN arrangement is worth roughly
$240 million per year in base media rights, while the broader ACC generated about
$826.5 million in total revenue in FY2025. The Big 12's current media deal is about
$380 million annually. E
Every CRS Report+2
Your hypothetical league actually has some things going for it that the current ACC doesn't:
1. Huge concentration of population and TV markets
You've got:
- Charlotte/Raleigh
- Atlanta
- Washington, DC/Virginia
- Pittsburgh
- Cincinnati
- Louisville
- Lexington
- Charleston/Columbia
- Syracuse
- Morgantown
That's a very attractive footprint for ESPN, FOX, NBC, CBS, or a combination of them.
2. Lots of recognizable brands
North Carolina, South Carolina, Kentucky, Louisville, Virginia Tech, West Virginia, NC State, Pittsburgh and Cincinnati are all schools with substantial football audiences.
And you'd have natural rivalries everywhere:
- Kentucky–Louisville
- Virginia–Virginia Tech
- North Carolina–NC State
- Pittsburgh–West Virginia
- Cincinnati–Louisville
- South Carolina–Kentucky
- Duke–North Carolina
- Virginia–North Carolina
- Georgia Tech–Clemson (if Clemson were added, which I'd strongly consider)
That's exactly the kind of inventory television networks like.
I'd estimate something like $450–600M/year
If this conference were created
today, I'd roughly put its initial media-rights value at:
| Scenario | Annual TV/media rights | Per school |
|---|
| Conservative | $350M | $25M |
| Realistic | $450–500M | $32–36M |
| Strong bidding war | $550–650M | $39–46M |
| Exceptional | $700M+ | $50M+ |
That's
media rights only, before CFP money, NCAA tournament money, conference network revenue, bowl revenue, sponsorships, etc.
For comparison, the current Big 12 deal averages around $380M/year, while the SEC is around $710M/year and the Big Ten around $1.15B/year. E
Every CRS Report
So I'd expect your Heartland Conference to land
above today's Big 12 but below the SEC/Big Ten, assuming the market values the teams approximately as they are today.
But there's one HUGE issue
I would actually change your membership.
Clemson is the obvious omission.
If you're trying to maximize TV value, I'd take Clemson over at least one of the lower-value schools.
For example:
Heartland — 14
- Clemson
- South Carolina
- North Carolina
- NC State
- Duke
- Wake Forest
- Virginia
- Virginia Tech
- Louisville
- Kentucky
- Cincinnati
- West Virginia
- Pittsburgh
- Georgia Tech
Then I'd leave Syracuse out.
That gives you an incredibly compact geographic footprint and a
ridiculous number of rivalry games.