NIL support this year around $9 million

Jtung230

Heisman
Jun 30, 2005
19,240
12,384
82
Stop thinking Keli is spending time shaking down the London Broil posse. She's been meeting with businesses around the state and has been having success in getting them to commit monies to RU football. Next up on her agenda is basketball.

I also know for a fact that the other sports have also been meeting with donors. Baseball was had multiple people shown around this fall by the coaches and they attended a formal event recently as well.

So far, she's been the right hire, someone RU has not had in the AD position previously.
I rooting for her. It’s smart to go the business angle. She is not going to get more out of the fans. I do like all the new stationary from her office. A fresh look always helps.
 
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yesrutgers01

Heisman
Nov 9, 2008
122,502
38,238
113
Stop thinking Keli is spending time shaking down the London Broil posse. She's been meeting with businesses around the state and has been having success in getting them to commit monies to RU football. Next up on her agenda is basketball.

I also know for a fact that the other sports have also been meeting with donors. Baseball was had multiple people shown around this fall by the coaches and they attended a formal event recently as well.

So far, she's been the right hire, someone RU has not had in the AD position previously.

Give it a rest already. We are talking about two different things.
This - Keli isn't stupid. And most schools around the country are not raising major NIL by asking their fans to pony up and extra $10 a month. That is small time thinking. Sure, every little bit helps but it doesn't move the needle trying to get it from your regular fanbase.
She knows the needle moves but getting businesses and whales on board. And that is they way it should be. Going after the fans for their hard earned cash or raising pricing/donantions for things like parking would only drive fans away. And the handful of posters who badger us every single day are making this board miserable at times.

The money is out there...But I am also sure she is promising that their money will be put to great use and it will show on the field immediately. So, yes, it seems she is doing a great job and by doing that, I do not believe she will worry so much about Greg's contract if he can't make this team better.
 

RUKen1

Redshirt
Jul 5, 2025
20
23
2
Give it a rest already. We are talking about two different things.
I think that is the point. Not everyone understands there are three buckets of money. Revenue sharing, corporate funded NIL and Rfund donations. We, the whiners on this board support the last bucket.
 

Knight Shift

Heisman
May 19, 2011
89,220
87,175
113
I think that is the point. Not everyone understands there are three buckets of money. Revenue sharing, corporate funded NIL and Rfund donations. We, the whiners on this board support the last bucket.
I think we agree. Jtung was answering newell's question about the OP and the money lined up for NIL. This reply is totally irrelevant on the point of people who would know and if they 'dontated more money.' We have donated lots of money to Rfund. A real lot. But I have no idea if the actual numbers in the OP are true, nor do any other donors that we know. Maybe some of the top donors know, but they are completely separate groups.

Of course not. Did anyone here donate more money? I’m guessing no and everyone assume a magic fairy donated money for NIL. Typical of RU fans.
 

Jtung230

Heisman
Jun 30, 2005
19,240
12,384
82
This - Keli isn't stupid. And most schools around the country are not raising major NIL by asking their fans to pony up and extra $10 a month. That is small time thinking. Sure, every little bit helps but it doesn't move the needle trying to get it from your regular fanbase.
She knows the needle moves but getting businesses and whales on board. And that is they way it should be. Going after the fans for their hard earned cash or raising pricing/donantions for things like parking would only drive fans away. And the handful of posters who badger us every single day are making this board miserable at times.

The money is out there...But I am also sure she is promising that their money will be put to great use and it will show on the field immediately. So, yes, it seems she is doing a great job and by doing that, I do not believe she will worry so much about Greg's contract if he can't make this team better.
Most schools can cover operational cost with donations to the school. Corporation contributions can go towards NIL if you are not running a huge deficit. RU ranks near the bottom, possibly last in the B1G when you look at any donation metrics. Everyone needs to do their part.
 

RUTGERS95

Heisman
Sep 28, 2005
33,014
48,198
113
This $9 million haul seems almost too good to be true.

Jersey Mike's has the naming rights deal for the former Rutgers Athletic Center. Pays $1.2 million this year.

SHI has the naming rights deal for the former Rutgers Stadium. Pays $1.9 million this year.

Then suddenly, with the RAC and stadium spoken for, Rutgers raises $9 million in a few months to do deals with athletes?

Did Keli harpoon a whale?
I think it's just knowing the worth. the RAC and SHI deals are ridiculously under market and we sold ourselves short.

again, the entire frame of thinking needs to change at Rutgers. We ARE valuable, it's time we act like it
 

yesrutgers01

Heisman
Nov 9, 2008
122,502
38,238
113
Most schools can cover operational cost with donations to the school. Corporation contributions can go towards NIL if you are not running a huge deficit. RU ranks near the bottom, possibly last in the B1G when you look at any donation metrics. Everyone needs to do their part.
Is there any place that gives a breakdown of each P4 school and what their average donation level is for things like season tickets and or parking. Are we at the top, middle, bottom at what we currently ask of each fan just to attend games.
And endowment in general just needs to get better, but that starts with Rutgers. It has been discussed before, over the years, Rutgers really has not embraced Alumni or built that type of dedication to the school.
 

Fat Koko

All-Conference
Nov 28, 2022
3,958
3,325
73
Does anyone really know this to be true?

The $1.2 million Jersey Mike's and $1.9 SHI naming rights payments are true. I have the contracts.

The $9 million? Who knows. Raising that amount in a few months would be extraordinary when Keli's predecessors couldn't do that amount in an entire year going back ten years.

2015 $8,860,303 Hermann
2016 $7,980,761 Hobbs
2017 $7,128,280 Hobbs
2018 $7,161,713 Hobbs
2019 $5,578,315 Hobbs
2020 $2,888,715 Hobbs
2021 $6,159,587 Hobbs
2022 $7,230,919 Hobbs
2023 $6,185,257 Hobbs
2024 $8,539,129 Hobbs

Source: NCAA Membership Financial Reporting System

No, but she did what Hobbs wouldn't do this whole time and engage NJ businesses. She talked to some of it when she joined the TKR pod with Mike & Richie a little while back.

Hobbs did the Jersey Mike's naming rights deal. This deal came with Jersey Mike's gaining control of any real estate development deals on the plaza in front of the building. Previously, the RAC generated zero in naming rights.

Also, Prudential was brought in as a sponsor and NIL funder. Growing the relationship with Prudential should be a Keli priority. Prudential paid $105 million for a 20-year Newark arena naming rights deal back in 2007. In addition, Prudential became the first helmet ad sponsor in NHL history, putting the rock logo on the Devils' helmets. Pru is a generous sponsor of sports.

I think it's just knowing the worth. the RAC and SHI deals are ridiculously under market and we sold ourselves short.

again, the entire frame of thinking needs to change at Rutgers. We ARE valuable, it's time we act like it

Rutgers will continue to rank near the bottom in the B1G on sponsorship and advertising. Rutgers sporting events just don't attract a lot of eyeballs compared to B1G peers, both inside the venues and on television.
 
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RUBlackout

All-American
Mar 11, 2008
10,950
7,065
113
I agree on getting people to think differently and do things differently..that’s what Rutgers needs right now!!! As @RUTGERS95 said we ARE valuable and need to start acting like it

also we need to do a better job marketing. I came across this randomly but Keli will be in my town next May (long way off). Ton of money there and why not think outside the box to get more supporters and businesses outside of Rutgers affiliation to support the school. Would be great. Clearly I will be attending this but would love to get businesses and wealthy people there

 

RUBlackout

All-American
Mar 11, 2008
10,950
7,065
113
The $1.2 million Jersey Mike's and $1.9 SHI naming rights payments are true. I have the contracts.

The $9 million? Who knows. Raising that amount in a few months would be extraordinary when Keli's predecessors couldn't do that amount in an entire year going back ten years.

2015 $8,860,303 Hermann
2016 $7,980,761 Hobbs
2017 $7,128,280 Hobbs
2018 $7,161,713 Hobbs
2019 $5,578,315 Hobbs
2020 $2,888,715 Hobbs
2021 $6,159,587 Hobbs
2022 $7,230,919 Hobbs
2023 $6,185,257 Hobbs
2024 $8,539,129 Hobbs

Source: NCAA Membership Financial Reporting System



Hobbs did the Jersey Mike's naming rights deal. This deal came with Jersey Mike's gaining control of any real estate development deals on the plaza in front of the building. Previously, the RAC generated zero in naming rights.

Also, Prudential was brought in as a sponsor and NIL funder. Growing the relationship with Prudential should be a Keli priority. Prudential paid $105 million for a 20-year Newark arena naming rights deal back in 2007. In addition, Prudential became the first helmet ad sponsor in NHL history, putting the rock logo on the Devils' helmets. Pru is a generous sponsor of sports.



Rutgers will continue to rank near the bottom in the B1G on sponsorship and advertising. Rutgers sporting events just don't attract a lot of eyeballs compared to B1G peers, both inside the venues and on television.
Hobbs was a first class *** sniffer (from four christmases)

that guy did nothing to truly help us out. Again people at RU get jaded when someone looks better than our predecessors and only see with scarlet colored glasses.

I truly believe Keli will be different and set herself apart having spoken to her on multiple occasions now. I made a commitment to the athletic excellence fund over the next 5 years as a result.
 

Fat Koko

All-Conference
Nov 28, 2022
3,958
3,325
73
Is there any place that gives a breakdown of each P4 school and what their average donation level is for things like season tickets and or parking. Are we at the top, middle, bottom at what we currently ask of each fan just to attend games.
And endowment in general just needs to get better, but that starts with Rutgers. It has been discussed before, over the years, Rutgers really has not embraced Alumni or built that type of dedication to the school.
P4 schools report ticket sales revenue, parking revenue, and donations and break it down by sport.

The amounts are total amounts for the year, not amounts that show total cost for a fan to attend an event.

Rutgers is at or near the bottom in all three revenue categories. Note the parking line item includes concessions, and Penn State, Michigan, and Ohio State are most likely selling a lot more beers and pretzels to the 100,000 people in their stadiums than the 30,000 or so on average Rutgers gets at SHI.

On the endowment side, Rutgers ranks 17 out of 18 B1G schools. Only Oregon is lower. However, Rutgers ranks ahead of most SEC schools, including LSU.

Let's not make excuses though. Rutgers golf caddies scored an $8 million naming rights deal for their dorm in October. Keli should be able to beat that.
 
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yesrutgers01

Heisman
Nov 9, 2008
122,502
38,238
113
P4 schools report ticket sales revenue, parking revenue, and donations and break it down by sport.

The amounts are total amounts for the year, not amounts that show total cost for a fan to attend an event.

Rutgers is at or near the bottom in all three revenue categories. Note the parking line item includes concessions, and Penn State, Michigan, and Ohio State are most likely selling a lot more beers and pretzels to the 100,000 people in their stadiums than the 30,000 or so on average Rutgers gets at SHI.
I’m specifically asking about the “donation” contribution for season tickets and parking. Not the total revenue.
 

Fat Koko

All-Conference
Nov 28, 2022
3,958
3,325
73
I’m specifically asking about the “donation” contribution for season tickets and parking. Not the total revenue.
Doubt that breakdown is publicly available. If you want the info, reach out to the 18 B1G athletic departments. Some might post the info on their websites.

Rutgers requiring a donation to buy tickets and buy parking is lame. I'm surprised so many people do it.

I attended four home football games this season. Bought cheapest tickets on seatgeek.com and sat in most expensive seats in stadium behind Rutgers bench at 50 yards line. Tix were checked to get into stadium but nobody checked if I was in the right seats. If somebody shows late asks me to move, I move to the nearest empty seats.

I walk or take a free bus from train to stadium and RAC.

Tailgaiting looks like fun but none of my Rutgers friends are interested. The only games they attend are basketball at MSG.
 
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Kbe4

Senior
Nov 25, 2025
635
590
93
Rutgers will continue to rank near the bottom in the B1G on sponsorship and advertising. Rutgers sporting events just don't attract a lot of eyeballs compared to B1G peers, both inside the venues and on television.
I have on numerous occasions asked here if anyone had ever seen a poll on what percentage of New Jersey residents give two chits about Rutgers football. I've lived in this state for 76 years, attended too many sporting events to count, hung in too many bars talking sports, and talked up Rutgers football whenever the opportunity presented itself. I've always been depressed by the low opinion of Rutgers football throughout New Jersey.
BTW, only under Schiano has there been the slightest of upticks in interest and/or support for the program. Frankly, if RU had not gotten GS to come here I'm convinced Rutgers would be playing in the same conference as Monmouth by now.
 

RU#1fan

Heisman
Mar 7, 2003
23,694
12,394
113
I think it's just knowing the worth. the RAC and SHI deals are ridiculously under market and we sold ourselves short.

again, the entire frame of thinking needs to change at Rutgers. We ARE valuable, it's time we act like it
Hobbs ? Shocker
 

Caliknight

Hall of Famer
Sep 21, 2001
196,843
148,949
113
Donor math across various entities is very simple. 95% + of donations come from 1%.

Rutgers needs whales. Much to the chagrin of Al, it’s not the rank and file of people on this board. If Keli gets those we will be in the money game. If not, we won’t. It’s not here to figure out.
 
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Jtung230

Heisman
Jun 30, 2005
19,240
12,384
82
I’m specifically asking about the “donation” contribution for season tickets and parking. Not the total revenue

it’s listed on the revenue side as contributions. RU showed 8.5mm last year.

Maryland had 33mm and Purdue had 29mm
 

RUBlackout

All-American
Mar 11, 2008
10,950
7,065
113
I think only way we ever get ahead is convincing non RU related wealthy corps (NIL) and donors(cap ex) to commit

have to figure out different ways
 

jsol_05

All-Conference
Jul 2, 2005
5,383
3,053
113
To me, it seems you cant have it both ways:
  1. A great coach
  2. Never beats a much better team.
What exactly makes them a great coach then?

People are quick to knock down other coaches "It's easy to be a elite coach with elite talent and resources".

Well its also easy to be a mediocre coach with mediocre talent and resources.
Yeah but you have to at least be a good coach to have an opportunity to coach elite talent