The $1.2 million Jersey Mike's and $1.9 SHI naming rights payments are true. I have the contracts.
The $9 million? Who knows. Raising that amount in a few months would be extraordinary when Keli's predecessors couldn't do that amount in an entire year going back ten years.
2015 $8,860,303 Hermann
2016 $7,980,761 Hobbs
2017 $7,128,280 Hobbs
2018 $7,161,713 Hobbs
2019 $5,578,315 Hobbs
2020 $2,888,715 Hobbs
2021 $6,159,587 Hobbs
2022 $7,230,919 Hobbs
2023 $6,185,257 Hobbs
2024 $8,539,129 Hobbs
Source: NCAA Membership Financial Reporting System
Hobbs did the Jersey Mike's naming rights deal. This deal came with Jersey Mike's gaining control of any real estate development deals on the plaza in front of the building. Previously, the RAC generated zero in naming rights.
Also, Prudential was brought in as a sponsor and NIL funder. Growing the relationship with Prudential should be a Keli priority. Prudential paid $105 million for a 20-year Newark arena naming rights deal back in 2007. In addition, Prudential became the first helmet ad sponsor in NHL history, putting the rock logo on the Devils' helmets. Pru is a generous sponsor of sports.
Rutgers will continue to rank near the bottom in the B1G on sponsorship and advertising. Rutgers sporting events just don't attract a lot of eyeballs compared to B1G peers, both inside the venues and on television.