This was the peak of gluttony; for years in the late 2010s and into the 2020s, agents regularly fleeced athletic directors with preposterous long-term deals with outrageous amounts of guaranteed money.
Five years ago, when sports shut down during the COVID-19 pandemic and everyone on every college campus was panicking about revenue generation and expenditures, my colleague Chris Vannini and I
spoke to several athletic directors and even some coaching agents who hoped that the financial crisis would lead to a recalibration of coaching contracts — and schools’ willingness to pay massive buyouts.
Some theorized that contracts could be structured smarter from the schools’ perspective, with smaller base pay and incentives to ensure that big payments came with actual on-field success. Or, perhaps in the transfer portal era, coaches could simply have shorter contracts; long-term deals have long been used for recruiting, to show that the head coach would be there for the duration of a recruit’s time on campus. That’s not necessary in an era of player transience.