Even worse, he's truly a conservative.
We'll I'm not going to question Trump's Conservative policies (except for the deficit spending) but to me DeSantis appeals to your ordinary Conservative voter better than Trump.
The media successfully exploited Trump's history and background for celebrity and opulence, turning his Conservative objectives into merely self aggrandizing.
DeSantis on the other hand comes off as a concerned working Dad, three kids, loyal Wife, minus the trappings of gold plated toilets and playboy bunnies. DeSantis is also sharp. He's a policy wonk. Trump understands money and what motivates folks for more of it.
DeSantis better understands how Leftists gum up the gears of Government. They have different styles, but Conservative voters are not disappointed with either of their results.