I thought I was decently tech savvy, but I didn't understand any of that.
I'll be glad to explain. Today is
Mobile-geddon for every digital marketer out there because Google is changing their natural search algorithm to factor mobile friendliness. A mobile friendly site uses a responsive design that has an optimized design for all mobile devices, tablets and desktop computers. Organic traffic is your typical natural search traffic from Google, Yahoo!, Bing, etc. There is paid traffic as well, which you see either on the top or side of all the natural search results. Organic traffic is FREE, which makes it golden for marketers to bring in traffic and possibly harvest new leads. If Organic traffic decreases significantly, revenues from banner advertising and subscriptions could decrease significantly.
In order to keep the fixed design, Rivals would need to lean on paid advertising significantly more and this would cost them more per lead and per subscription. Less banner advertising views will likely happen as well, which decreases revenue.
This is why it all happened TODAY and why it is absolutely necessary.