While that is a nice cliché, I personally don't think it is 100% accurate. There are schools that "win" and the recruits don't just flock to them. Okie State is a consistent "good" program, Boise State, K-State, even Texas. It is not just winning as a standard in my opinion, you have to have all the ingredients of winning BIG to get into the playoffs, put guys in the league and always be mentioned as being in the hunt.
I think we could be greatly disappointed that once the winning starts, the high level recruiting will lag behind and then of course, there is always the question what constitutes a high level of recruiting.