more imporantly imo, we are #1 in the west. i'll worry about los angeles and dallas when we can beat minneapolis, iowa city, champaign and west lafayette on the football field in the same season.
this is the correct approach - we have the ability to drown the other big ten west programs with talent through the NIL
the approach has to be to overwhelm our division with talent so when you figure in the ongoing underachievement by this head coach the talent will compensate and we will finally be competitive
the talent upgrade is going to have to be substantial however as we have had the most talent in the division for several years and it has been coached to near last place each time
upgrade the talent and we will just have to accept that 8 wins should have been 10-11 or 10-11 wins should have been a national title with even simply average coaching