And, as Schiano points out, beating them once or twice will not convey rivalry status upon us. Rivalries are born of regularly competitive, close, hard-fought contests. We have regional closeness, so a future rivalry is possible in that sense. But we have to raise the level of the program, particularly in terms of consistency, before a true rivalry can emerge.
I like what he said (and I'm paraphrasing here) about how people can't just declare a rivalry. They have to evolve from what happens on the field.