9 Big10 teams made the NCAA basketball tourney this year.
The B10 has more invites to the College Football Playoff than any other conference than the SEC.
Make an argument for the ACC, Big 12, or Pac 12 being better.
all of those things are due to one thing and one thing only:
media dollars. the B1G is elite in one thing - exploiting the bejeezus out of its beloved major media markets to create maximum exposure to its brands, mediocre as they may be. FOX & Disney have ponied up major cash for B1G rights - they are required to ensure as many eyeballs land on their networks as possible, despite the quality of play on the court/field.
who makes the pre-season rankings where B1G teams are always 5-10% too high? the AP! those rankings are then taken as gospel in metrics like SoS/RPI, thus the B1G gets more bites at the apple than the 3 (4 in hoops) other non-SEC P5 conferences.
this exposure creates a perception that is different from reality (B1G teams are good despite essentially NEVER winning when it matters).
sure, a majority of B1G programs earned their spots. but that number is NOT 100% like it has to be for the ACC/XII/Pac12. therefore, when the B1G and its marginally deserving teams play absolutely deserving ones from other conferences, the B1G is completely overmatched save for three individual ohiost football teams.
people will call this a conspiracy. I call it good business - and it's the only thing the B1G does well.