also, their earning potential is enhanced by the school they choose.This. If they want a shoe deal they can have a shoe deal. Make a rule that allows players to wear any brand regardless of what the university is sponsored by to try to take the Adidas/Nike influence out. The brand that sponsors the University is only on the jersey and what not. If they want an agent they can have that. etc etc.
But they are already getting a free tuition, room, food, and at places like UK they have team chefs and barbers and world class athletics trainers and physical therapist etc. They are taken care of just fine. If the tuition doesn't mean anything bc they have zero care about education then go play overseas or in the GLeague for a year.
At the end of the day it is COLLEGE athletics so that free tuition is a legitimate payment. It is there decision if they leave early bc a better opportunity presents itself financially, however if they stay that is 100k+ they saved while getting a degree.
since they are being paid for their earning potential off the court, what is player X going to earn if they just play street ball? what will they earn if they play at Morehead , what will they earn if they play at Kentucky?
so the idea of their value is very much dependent on the choices they make. Putting on the Kentucky , Duke, UNC, , whatever uniform provides them exposure. The college is making an investment in that revenue potential by providing the facilities, the arena, negotiating TV exposure, coaching, etc. The player is providing a raw skill that needs to be developed, needs to be supported by a surrounding cast of players and absorbs none of the cost associated with supporting them.
Yes people are pissed because colleges have turned this into a million dollar enterprise but I don't believe corrupting amateurism is the answer.