It's as if people don't know this a business. The sport is a business. The companies that advertise are businesses. The companies that carry the games are businesses. The companies that serve you food in the stadium are businesses. The companies that rent equipment to be used outside the stadium are businesses. The food trucks outside the stadium are businesses. The money that you spend on the tickets and the food and your tv service is from your own business or the business that you work for. Complain all you want, but demand and supply will generally supply the answer.