All the talk about tv markets and revenue is obsolete talk. Since 2015 US cable subscription has fallen from 76% to 56%. Lord knows there have been no less than a dozen threads on this board about cutting the cord this year alone. What percentage of people will have standard cable in 2030? 15%? 20%?
In a capitalist world of picking your own product vs what those bastard cable companies shove down your throat, quality of product is key. Netflix, Disney Plus, HBOMax, etc are all proving this right now.
As of today 5 of the 10 top money producing athletic departments in the country are in the SEC. 3 are in the BIG10. OU and Texas are the other 2. If the SEC grabs OU and Texas, they lock down the power dynamic for 20 years. If they dork this up and let those two slip up to the BIG10, the SEC instantly becomes number 2 in member institution athletic revenue (a good indicator of the quality of your athletic department content. IE the ability to draw subscribers.)
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It's extremely shortsighted to look at cable revenue and recruiting bases. If either the BIG10 or SEC land OU and Texas, they now own the keys to the kingdom where someone is going to complete unseat the NCAA.