"I asked him if the purchase was the first stage of transitioning…he didn’t appreciate the comment." LOL
I just think its odd. So much so I typed it in the ole search engine. This is what it spit out:
Liberals are more likely to buy Subarus due to a combination of targeted marketing, practical vehicle attributes, and cultural alignment. In the 1990s, Subaru of America discovered an unexpected customer segment: lesbians, who were often financially stable, childless, and interested in outdoor activities. The company responded with advertising campaigns that subtly appealed to LGBTQ+ communities and progressive values, such as slogans like “It’s not a choice, it’s the way we’re built,” which doubled as both a reference to the car’s all-wheel drive and a nod to sexual orientation. This marketing strategy helped solidify Subaru’s reputation among liberal and LGBTQ+ consumers.
Practical features also contribute to the brand's appeal. Subarus offer standard all-wheel drive, good fuel efficiency, and reliability—qualities that align with liberal priorities like environmental consciousness and outdoor lifestyles. These traits are especially valued in regions with harsh winters or rugged terrain, such as the Pacific Northwest and New England, which also tend to be politically liberal.
Surveys reflect this trend: in 2024, 28% of liberal Americans and 33% of gay women said they would consider buying a Subaru, compared to only 16% of conservatives. This 12-point ideological gap is the largest among automakers. While not all Subaru drivers are liberal, the brand has become culturally associated with progressive identity, reinforced by its support for causes like animal welfare and environmental protection.
WOW.