I think there are a lot of layers to this that we won't even realize until you're in the thick of it.
Sure, Nike is going to throw money at the elite kids. They'll try to steer them where they want them. Adidas will. Coke, Gatorade, etc. may all get in on it.
You'll have a lot of local businesses willing to help out.
I assume there's a metric **** ton of booster money waiting to reel in the biggest fishes.
And this is where Duke will still get top players as they have been paying players for years.