This. They just don't seem to really understand business at all. As good as some of the players were pre CC22, they just had very limited marketability. They can ***** all they want, BUT the customer decides what THEY want to watch or buy tickets too, and its extremely obvious that before Clark, and even now when she's out there is WAY, way less interest. When Clark was out the viewership dropped FIFTY%, and ticket prices plummeted below $10 in many cases. I'm not sure how much more clear that could be. Clark provided the league with an entertainment value unlike anything these past players collectively could offer, and they and the league office are doing their best to mute her talent into being "just another player". As Christine Brennen said in her book, and others have mentioned, the league has botched this horribly to this point. When Harry Edwards A black socialogist (who was behind the 1968 "black power movement" at the olympics), says the league did not prepare its players to handle the media and the CC effect, its says a lot. I'd bet we'll be taking about how bad they screwed the pooch on this one 20 years from now, when they're still bitching about be underpaid.