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Auburn updates logo, I guess.

MeridianDog

MeridianDog

Freshman
Sep 3, 2008
3,226
80
48
Are you certain? I thought that was the logo for American Automotive Underwriters United?
 
PBRME

PBRME

All-American
Feb 12, 2004
11,542
5,709
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So it’s now shorter, fatter, and the font sounds like the Bama coach name. They’re embracing the little brother persona.
 
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Shamoan

Redshirt
Jun 27, 2013
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Shamoan

Redshirt
Jun 27, 2013
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the white part of the ua is now an upward pointing arrow. it also eliminated the white triangles between the a and u which im sure helped with printing and embroidery (read licensing) capabilities
 
T-TownDawgg

T-TownDawgg

All-Conference
Nov 4, 2015
4,820
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^^^^This. Hahahahahah money well spent. Had to squint; still don't see the difference
 
D

Dawgzilla

Redshirt
Mar 3, 2008
5,406
0
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The changes make sense, but seems like an awful lot of money spent on a minor change. I couldn't see a difference until someone told me what to look for. Imagine how many logos across campus have to be changed now...
 
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Wizard.sixpack

Freshman
Sep 15, 2009
6,511
58
48
It is so minor of a change....and the AU is so recognizable that most people will not even notice. They can fizzle out the old inventory and it will be a smooth transition.
 
U

UpTheMiddlex3Punt

All-Conference
May 28, 2007
18,182
4,307
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Easier to print now without the tiny triangles and white area under the A serifs.

Wasn't one of the reasons we changed from the frilly ribbon M-State to the current logo that there were consistency issues when getting it printed or embroidered?
 
vhdawg

vhdawg

All-Conference
Sep 29, 2004
4,989
3,007
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I think yall all missed the part where they also changed their font to "Sabon"

vhdawg said:
Also, they've updated their standard script font from Copperplate to, I **** you not, "Sabon".
Click to expand...
 
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dickiedawg

All-Conference
Feb 22, 2008
4,598
1,551
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I think it's an improvement. What percentage of people do you think would even notice that it's different if their attention wasn't called to it?
 
TheStateUofMS

TheStateUofMS

All-Conference
Dec 26, 2009
10,470
2,479
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Len2003 said:
That big U always bothered me. It was disproportionate to the A.
Click to expand...


LMAO are you from AL? I'm not sure how anyone that's not an Auburn fan would ever notice that?

I've always thought Auburn had crappy uniforms. I like their all white look though.
 
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Wizard.sixpack

Freshman
Sep 15, 2009
6,511
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vhdawg said:
View attachment 13579

Also, they've updated their standard script font from Copperplate to, I **** you not, "Sabon".
Click to expand...
I noticed fans a butchering the new look but it is a better rendition of the old. Perfect circles (or curves) are aesthetically pleasing to the eye...the bottom of the "U" accomplishes this. That alone makes it a better looking version.
 
A

AssEndDawg

Freshman
Aug 1, 2007
3,183
54
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Shamoan said:
the white part of the ua is now an upward pointing arrow. it also eliminated the white triangles between the a and u which im sure helped with printing and embroidery (read licensing) capabilities
Click to expand...
Exactly, my guess is getting rid of those white triangles was what started this whole thing. While it doesn't seem major it is a good change from a design perspective. Pre-computer graphics there were a lot of things that didn't matter that do now. Your logo has to be displayable in any size and the consistent curves and lack of odd white space areas makes it a better overall logo.
 
6

615 Guy

Redshirt
Jun 6, 2018
294
12
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Good buddy of mine is an Auburn grad, he is losing his mind over this change and I love it.
 
6

615 Guy

Redshirt
Jun 6, 2018
294
12
18
"Tradition, something you as a State fan wouldn't understand", is his go to answer for just about anything. The guy is a homer about things Auburn related.
 
S

SPRINKLES

Redshirt
Jun 17, 2019
21
5
3
I like it... it's fatter, but sleeker, stream lined, more aerodynamic, less cluttered, easier to print, proportionally correct, satisfies my OCD. Hell, I may now become an Auburn fan.
 
G

Go Budaw

Redshirt
Aug 22, 2012
7,321
0
36
Len2003 said:
That big U always bothered me. It was disproportionate to the A.
Click to expand...

Now that you mention it, I do distinctly remember thinking for the longest time growing up that it was “University of Auburn” and not “Auburn University” (the correct name). I think the logo probably had something to do with it, as the dominant “U” made it seem like it came first in the name.
 
AlCoDog

AlCoDog

All-Conference
Feb 27, 2008
5,870
1,435
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We should find an OSU Alum and ask what they think.
 
Last edited:
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RocketDawg

All-Conference
Oct 21, 2011
20,350
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vhdawg said:
View attachment 13579

Also, they've updated their standard script font from Copperplate to, I **** you not, "Sabon".
Click to expand...

To me, the A looks pretty much identical to what they had, other than being a little more squashed. In the article on al.com, the A's in the sample Copperplate and Sabon fonts look totally different. The old logo must have been Copperplate San Serif Bold instead of what's shown, which must be Copperplate Gothic Bold.

https://www.al.com/alabamafootball/...n-font-which-of-course-has-our-attention.html
 
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