Sounds like the guy that they hired at Kentucky is a pretty good recruiter and seems like Nawrot is receptive to his pitch.
This. And also as a former Oregon OC the offensive minded reputation is probably a strong draw for a QB.
That said, I’ve only driven through Lexington and around the athletic facilities and thought they felt run down. Of course I’m bias toward Iowa city! But the coeds, money, and offensive minded head coach were probably hard to pass up.