I get the ridiculous contract for Stoops, despite the poor performance. That SEC football, a money making machine, and if he can actually win 6+ games, the windfall to the program is massive. It would mean more if I actually thought he'd stick around after a couple of 7-5/8-4 type seasons, but no doubt he'd jump to an OSU/OkU/LSU/etc/etc/etc at the first chance he got despite the loyalty and patience Mitch has shown him. So it's whatever.
But Women's touching basketball? That's a money losing sport. Their only real revenue is attendance and concessions, I don;t care what portion of the TV contracts Mitch arbitraily assigns to them, if it's anything above ZERO, it's too high. Having a GREAT women's program does NOTHING for the image of the school unless you have a Pat Summit or UConn like dynasty. And Mitchell is nowhere close to ever having that sort of program. And even if he did, it would still be a money loser.
So, it's not maddening to me, but it's puzzling. I'm more annoyed with Mitch than Matthew Mitchell. Why TF should you pay him any more than than the women's soccer coach or a random history professor? It's asinine. Hire a guy like Tyler Summit. He has an excellent pedigree and would coach UK Hoops for all the soiled lady drawers he could sniff. He can clearly recruit.