OT: top earning podcasters

[horshack.sixpack]

I knew it was lucrative but honestly had no idea

 

[stateu1]

Damn

 

[FormerBully]

We should start a SixPackSpeak podcast. We can just take turns ranting. Might change the world and we can get rich while we do it.

 

[mstateglfr]

I wonder how much support staff exists for some of the 10 or so largest, and how much expenses eat into the displayed earnings.

Some are full on mulit-platform media organizations.

 

[TaleofTwoDogs]

The big question is did the sponsors that supported these obscene numbers actually earn revenues to justify their outlay or was it just board room largesse for the ego.

 

[o_Hot Rock]

We should start a SixPackSpeak podcast. We can just take turns ranting. Might change the world and we can get rich while we do it.

T&L... they getting that type of money? You have to be national to get anywhere near that much and well liked. I am not either and I doubt any of us on this board are both, most will be neither as well.

 

[horshack.sixpack]

I wonder how much support staff exists for some of the 10 or so largest, and how much expenses eat into the displayed earnings.

Some are full on mulit-platform media organizations.

Give me 35MM and I'll hire some support staff with no complaints!

 

[horshack.sixpack]

T&L... they getting that type of money? You have to be national to get anywhere near that much and well liked. I am not either and I doubt any of us on this board are both, most will be neither as well.

You don't know what I have planned for the Horshack podcast. First interview: Mr Kotter.***

 

[CascillaCountryClub]

What sponsors could we line up? The Pony, one of the 20 Mexican Restaurants in Starkville, who else?

 

[Dawg Raid]

Steve gotta be making 10s of dollars from that Bulldog Burger Add!

 

[BoDawg.sixpack]

I knew it was lucrative but honestly had no idea

View attachment 1398328

Thats the top ten. What we need to know relative to whether or not it's lucrative is the median value.

The median income from podcasting is effectively $0 per year.

That's because more than half of podcasters don't monetize at all. A 2026 survey found 61% weren't monetizing, while another study of independent podcasters found 85% earned no podcast income.

All podcasters: median ≈ $0

People employed in paid podcast jobs: median ≈ $68,000–$69,000/year in current job-posting data.

Independent creators who actually make money: incomes are generally far lower. One large U.S. podcast-sector study found 75.9% of income-earning podcasters made less than $1,000/year from podcasting.

So the answer to your query is, when we look at the entire field of podcasters, it's not a field you would want to be in if you're interested in the financial aspect.

 

[patdog]

You don't know what I have planned for the Horshack podcast. First interview: Mr Kotter.***

I want to see the interview with Mrs. Kotter. No, wait, she'd be pushing 80 by now. Never mind.

 

[Beretta.sixpack]

Surprised Hadad is not on that list…dude is raking in the cash

 

[HotMop]

What sponsors could we line up? The Pony, one of the 20 Mexican Restaurants in Starkville, who else?

Pay Day Cash Advance, Coconuts, Small Mart, Lil Dooey's

 

[jethreauxdawg]

Give me 35MM and I'll hire some support staff with no complaints!

I’ll hire them, but I’ll b!tch about their work ethic and the taxes I’m paying.

 

[horshack.sixpack]

Thats the top ten. What we need to know relative to whether or not it's lucrative is the median value.

The median income from podcasting is effectively $0 per year.

That's because more than half of podcasters don't monetize at all. A 2026 survey found 61% weren't monetizing, while another study of independent podcasters found 85% earned no podcast income.

All podcasters: median ≈ $0

People employed in paid podcast jobs: median ≈ $68,000–$69,000/year in current job-posting data.

Independent creators who actually make money: incomes are generally far lower. One large U.S. podcast-sector study found 75.9% of income-earning podcasters made less than $1,000/year from podcasting.

So the answer to your query is, when we look at the entire field of podcasters, it's not a field you would want to be in if you're interested in the financial aspect.

That's not surprising. I suspect that any market with a near zero $ barrier to entry has a strong median, but if you find one, I'm in!

 

[The Peeper]

Thats the top ten. What we need to know relative to whether or not it's lucrative is the median value.

The median income from podcasting is effectively $0 per year.

That's because more than half of podcasters don't monetize at all. A 2026 survey found 61% weren't monetizing, while another study of independent podcasters found 85% earned no podcast income.

All podcasters: median ≈ $0

People employed in paid podcast jobs: median ≈ $68,000–$69,000/year in current job-posting data.

Independent creators who actually make money: incomes are generally far lower. One large U.S. podcast-sector study found 75.9% of income-earning podcasters made less than $1,000/year from podcasting.

So the answer to your query is, when we look at the entire field of podcasters, it's not a field you would want to be in if you're interested in the financial aspect.

I knew 2 of them had podcasts, Joe Rogan and Tucker Carlson.

After that there's maybe 3 or 4 of the people I've even heard of but had no idea they had podcasts. And the rest, I've never even heard of. Who the hell wants to listen to the Kelce brothers or Amy Poehler babble on about ANYTHING?

 

[FormerBully]

I want to see the interview with Mrs. Kotter. No, wait, she'd be pushing 80 by now. Never mind.

This Podcast is sponsored by Blue Chew, helping keep Mrs. Kotter satisfied well into her 80s.***

 

[Willow Grove Dawg]

What sponsors could we line up? The Pony, one of the 20 Mexican Restaurants in Starkville, who else?

DALE'S & we get NIL from every team that utilizes #17 in any sport at any level

 

[85Bears]

I listen to Joe rogaine on occasion. Hundred million for smoking weed and talking about bigfoot

 

[hatfieldms]

We should start a SixPackSpeak podcast. We can just take turns ranting. Might change the world and we can get rich while we do it.

I’m not sure how much national interest there is for the clown show that is MSU sports

 

[dawgstudent]

I’m not sure how much national interest there is for the clown show that is MSU sports

A lot of interest. I've been approached by VSporto/Bulldog Sports Radio**

 

[FormerBully]

I’m not sure how much national interest there is for the clown show that is MSU sports

Buddy, SIxPack is more than MSU sports. We got Trent Lott news, Circus Performers, Strippers breaking coaching rumors. SixPack has it all.

 

[Willow Grove Dawg]

A lot of interest. I've been approached by VSporto/Bulldog Sports Radio**

Wardlaw involved?

 

[karlchilders.sixpack]

I guess I live a sheltered life, I don't know of but two of those, and don't listen to any of them.

 

[She Mate Me]

I wonder how much support staff exists for some of the 10 or so largest, and how much expenses eat into the displayed earnings.

Some are full on mulit-platform media organizations.

I think Rogan still runs pretty lean compared to most. For the longest time it was basically him and a single producer churning it out. They still do very little editing.

I think he has had to add quite a bit of security as he’s gotten Uber famous lately. He also seems like he runs his comedy club very much for the benefit of his comedian friends and employees.

 

[hatfieldms]

Buddy, SIxPack is more than MSU sports. We got Trent Lott news, Circus Performers, Strippers breaking coaching rumors. SixPack has it all.

Well that’s true

 

[The Peeper]

Wardlaw involved?

dawgstudent stole Wardlaw's "free membership and chat for life" idea from Wardlaw and now everybody confuses the two of them, kind of like Ole Miss and us..................It's the reason dawgstudent is LOADED now**

 

[Hugh's Burner Phone]

What sponsors could we line up? The Pony, one of the 20 Mexican Restaurants in Starkville, who else?

Dollar General.

 

[QuadrupleOption]

I wonder how much support staff exists for some of the 10 or so largest, and how much expenses eat into the displayed earnings.

Some are full on mulit-platform media organizations.

I know someone who works for one of those very podcasts and honestly, it's not a lot. Outside of the hosts, you need a GM, someone to handles guest relations, someone to run the equipment for the podcast, and maybe a couple more people for things like research and marketing.

Most streamers / podcasts run on very small teams.

 

[greenbean.sixpack]

I'm surprised Shawn Ryan isn't on that list.

In the early days of podcasting Adam Carolla was number one for several years.