Uniform Patch Sponsors: What will IOWA get? Ohio St. gets $17M/yr from JPMorganChase (incl. NIL for athletes). ND gets $20M/yr from SoFi

[Franisdaman]

The big 12 did a conference deal with monster energy. It pays about 1 mil a year per school. Looks like a big L for the commisssionor Yormark. I’m not sure if they’re allowed to get their own or not.

Yeah, Monster really made out on that deal.

 

[Franisdaman]

They would be my personal pick but it kind of ruins the self sufficient AD thing. Also Iowa would be criticized for directing hospital money to the AD instead of medical research.

yeah, a UI Healthcare patch probably would not be a good look

 

[LaQuintaHawk]

Yeah, Monster really made out on that deal.

Big12 needs to get a commissioner with business experience...

 

[Franisdaman]

.
The University of Iowa Health Care is a roughly $4.5 billion enterprise that generated an operating surplus of about $317 million in its most recent fiscal year. It largely operates on patient-care revenue and functions as a self-supporting health system within the University of Iowa.

If the legality of a UI Health Care sponsorship on Iowa uniforms is in question, it’s worth remembering that the Board of Regents already approved Iowa State’s CyTown project, where university-owned land is leased for commercial development and private businesses operate on university property. That demonstrates the Regents have already approved significant commercial partnerships involving university assets.

Against that backdrop, a fair-market-value sponsorship between University of Iowa Health Care and Iowa Athletics would hardly be unprecedented.

thank you clowns for your white elephant venture.

But would it be a good look to be taking millions from a hospital?

 

[LaQuintaHawk]

But would it be a good look to be taking millions from a hospital?

Good point, some would see it as a bad look.

However, they spend money on advertising, they just pay non-profit rates.

The real issue might be whether the state would allow it.

Organization and Status

• • Public Entity: Owned by the state and affiliated with the University of Iowa Carver College of Medicine.
  • Non-profit Mission: Dedicated to patient care, medical education, and scientific research.
  • Revenues: Any financial gains are reinvested back into the hospital’s medical programs, facilities, technology, and community services.

Advertising and Marketing Activities

• • Brand Campaigns: They launch regional marketing initiatives, such as the "Making All of Iowa Better" campaign, which highlights patient stories and clinical care across the state.
  • Media Channels: Ads appear via local TV commercials, digital platforms, social media, and billboards.
  • Dedicated Staff: The health system employs internal marketing and communications managers, and regularly partners with external specialized healthcare marketing agencies.

 

[paednoch23]

But would it be a good look to be taking millions from a hospital?

Yes it’s called advertising

 

[paednoch23]

yeah, a UI Healthcare patch probably would not be a good look

What? Why not. Good grief it’s a sl dunk exposure.

 

[paednoch23]

Good point, some would see it as a bad look.

However, they spend money on advertising, they just pay non-profit rates.

The real issue might be whether the state would allow it.

Organization and Status

• • Public Entity: Owned by the state and affiliated with the University of Iowa Carver College of Medicine.
  • Non-profit Mission: Dedicated to patient care, medical education, and scientific research.
  • Revenues: Any financial gains are reinvested back into the hospital’s medical programs, facilities, technology, and community services.

Advertising and Marketing Activities

• • Brand Campaigns: They launch regional marketing initiatives, such as the "Making All of Iowa Better" campaign, which highlights patient stories and clinical care across the state.
  • Media Channels: Ads appear via local TV commercials, digital platforms, social media, and billboards.
  • Dedicated Staff: The health system employs internal marketing and communications managers, and regularly partners with external specialized healthcare marketing agencies.

UIHC already advertises all over every sport. Where have you been.

 

[paednoch23]

yeah, a UI Healthcare patch probably would not be a good look

Advertising its own brand. What is wrong with you? It’s actually honorable.

 

[paednoch23]

$21M for a logo patch seems appropriate, that's $3M per wave at the Children's Hospital each year ...quid-pro-quo... sign the deal.

It’s all about getting UIHC on the nationally spotlight. If you do t think the wave has had financial benefits you are nuts.

 

[LaQuintaHawk]

UIHC already advertises all over every sport. Where have you been.

How much are they charged?
Like I said, they pay non-profit rates for all external advertising.
You wanna let them take up limited logo space on the jerseys for $250,000 /yr?

 

[LaQuintaHawk]

It’s all about getting UIHC on the nationally spotlight. If you do t think the wave has had financial benefits you are nuts.

That doesn't pay our NIL bills now does it?

 

[Franisdaman]

Good point, some would see it as a bad look.

However, they spend money on advertising, they just pay non-profit rates.

The real issue might be whether the state would allow it.

Organization and Status

• • Public Entity: Owned by the state and affiliated with the University of Iowa Carver College of Medicine.
  • Non-profit Mission: Dedicated to patient care, medical education, and scientific research.
  • Revenues: Any financial gains are reinvested back into the hospital’s medical programs, facilities, technology, and community services.

Advertising and Marketing Activities

• • Brand Campaigns: They launch regional marketing initiatives, such as the "Making All of Iowa Better" campaign, which highlights patient stories and clinical care across the state.
  • Media Channels: Ads appear via local TV commercials, digital platforms, social media, and billboards.
  • Dedicated Staff: The health system employs internal marketing and communications managers, and regularly partners with external specialized healthcare marketing agencies.

How many patches are allowed?

I know the Big 12 now wants more than one. lol

 

[Franisdaman]

Big12 needs to get a commissioner with business experience...

Monster got one helluva deal.

Logos on the fields and courts, too!

From a Google search:

The multi-year partnership announced in July 2026 makes Monster Energy the first-ever "entitlement partner" of the Big 12.

Valued at roughly $20 million annually, the deal provides about $1 million per year to each member school while rebranding the regular seasons for football and basketball.

Financial and Branding Terms

• • Total Value: Estimated at $20 million per year for the conference.
  • School Payouts: Roughly $1 million annually distributed to each member institution.
  • Installation Costs: Monster Energy covers all logo installation costs on fields and courts without reducing school distributions.
  • Naming Rights: Regular seasons for Big 12 football and men’s and women’s basketball are officially titled Monster Energy Big 12 Football and Monster Energy Big 12 Basketball.

Logo and Visual Integration

• • Co-Branded Patches: A joint Monster Energy and Big 12 logo appears on team jerseys, playing fields, and basketball courts.
  • Digital Integration: Branding extends across the conference's official digital and social media platforms.

Exclusivity and School Rights

• • Energy Drink Exclusivity: Monster holds category exclusivity for energy drinks, meaning schools cannot partner with competing brands like Red Bull.
  • Independent Patches: The agreement does not block individual Big 12 schools from selling their own separate commercial jersey patches to other non-competing sponsors.

 

[Franisdaman]

I've seen a lot of Iowa fan accounts on social media ask John Deere to sponsor Iowa with a patch. As much as I don't like seeing ads on jerseys, I'd be open to it if it meant that much extra money. Open to Casey's or Culver's too.

Wisconsin has Culvers at the moment.

One tidbit: Craig Culver, the co-founder of Culver's, went to the University of Wisconsin–Oshkosh, where he graduated in 1973 with a bachelor's degree in biology.

 

[Sabula]

We knew this was coming. The fun won't stop at 1 sponsor.

Sad but probably true. Pretty soon college football jerseys will look like arena fb jerseys or like European soccer clubs, where there's no name of the club on it just one giant sponsor name. Schools are now saying to hell with school spirit and tradition, bring on the cash!

 

[Franisdaman]

Sad but probably true. Pretty soon college football jerseys will look like arena fb jerseys or like European soccer clubs, where there's no name of the club on it just one giant sponsor name. Schools are now saying to hell with school spirit and tradition, bring on the cash!

the revenues somehow have to keep up with rising expenses

 

[Sabula]

the revenues somehow have to keep up with rising expenses

True. And rising expenses can predominantly be defined as now paying their now professional athletes.

 

[Franisdaman]

True. And rising expenses can predominantly be defined as now paying their now professional athletes.

Yep.

The whole thing needs reform

 

[Franisdaman]

Yes it’s called advertising

but should the the Iowa Athletic Dept be taking millions from a hospital, when people are always donating millions to THEM

 

[Franisdaman]

Yep, Casey, Bandag, Deere, IH, somebody. We'll see what Beth can come up with. Culvers, probably not a chance. Their origins are deep in Wisconsin, and I'd bet its a cold day in hell before old Craig will be putting that on our jerseys.

I am glad that Beth is taking her time, seeing what the market is bringing. If a bank is giving OSU $17M annually, what would the Principal Financial Group give Iowa annually?

 

[rchawk]

Yeah, Monster really made out on that deal.

That's good exposure for all the games televised on TNT.

 

[Hawkedup]

Yeah, Monster really made out on that deal.

‘if no one sees their advertising will they really have made out on the deal? Seems like a waste of money.

 

[Gonzo_Bloor]

Musco Lighting has been a long time UI partner, especially when temporary lights had to be brought in for night games.

Musco ain't going to pay anything within 20 galaxies of $15-$20 mill per year for a patch sponsorship. Even if they could I doubt they'd want to alienate ISU by "choosing" to sponsor Iowa.

 

[LaQuintaHawk]

Whoever ends up with the Iowa jersey patch sponsorship deal isn't of concern, what is of concern is how much the deal is worth.

Iowa is a national brand...not on the level of tOSU, ND or other 'blue bloods', but a national brand nonetheless. At least, if not more so than Wisconsin.

I would say based on current market valuations (mainly what tOSU and ND are getting - the amount of the Culver/WI deal hasn't been released from what I can tell) I'd put Iowa's future deal in the $13M+/yr range.

 

[Franisdaman]

‘if no one sees their advertising will they really have made out on the deal? Seems like a waste of money.

The Monster logo will be on the uniforms, on the football fields and on the basketball courts.

 

[WeBeHerkin]

Gary's Iron Bar

 

[kmurpny]

I am glad that Beth is taking her time, seeing what the market is bringing. If a bank is giving OSU $17M annually, what would the Principal Financial Group give Iowa annually?

Much much less, assuming that they are interested. At least I assume so because OSU enjoys far more eyeballs than Iowa. Most of the top ten viewership/game are SEC, led by Bama and Texas. When I looked it up I didn’t see Iowa in the top twenty. Ten of the top 12 are SEC.

 

[Passing Is For COMMIES]

Much much less, assuming that they are interested. At least I assume so because OSU enjoys far more eyeballs than Iowa. Most of the top ten viewership/game are SEC, led by Bama and Texas. When I looked it up I didn’t see Iowa in the top twenty. Ten of the top 12 are SEC.

Google Gemini has Iowa at #25, looks like it sourced a Reddit post from last year. Checked the post, the guy said he manually looked up all the P4 teams numbers and ranked em. He didn’t provide a source though.

 

[Kceasthawk@77]

Same thing w/ Hy-Vee

And in the new market place where are they going to get the biggest bang for their buck?

 

[WeBeHerkin]

Dollar General?

 

[WeBeHerkin]

Sell it as $1.5M per game and just change them out weekly

 

[Kceasthawk@77]

How many patches are allowed?

I know the Big 12 now wants more than one. lol

Like I said before that's my concern, that the uniforms don't start looking like nascar jump suits....

 

[Kceasthawk@77]

Wisconsin has Culvers at the moment.

One tidbit: Craig Culver, the co-founder of Culver's, went to the University of Wisconsin–Oshkosh, where he graduated in 1973 with a bachelor's degree in biology.

And he started the franchise in Sauk City Wisconsin. Like I said earlier Iowa or Missouri where they're building like crazy would never be an option.

 

[Kceasthawk@77]

Dollar General?

So, a company that originated in Kentucky, and has their headquarters in Tenn, (and has locations Nationwide) would pick Iowa?

 

[Iron Doc]

Support your local D3/NAIA school.

 

[WeBeHerkin]

So, a company that originated in Kentucky, and has their headquarters in Tenn, (and has locations Nationwide) would pick Iowa?

Me be joking as it has invaded all the small towns in Iowa. Maybe Dollar Tree or Family Dollar?

 

[Franisdaman]

Gary's Iron Bar

 

[badjackson]

Other ideas for the flagship university of the state of Iowa:

John Deere
Caseys
Hy Vee
Fareway
Pancheros
Delta Dental

 

[Kceasthawk@77]

View attachment 1383135

Maybe we wouldn't want to be associated with that company just based off reviews anyway. They have the WORST reviews collectively of ANY company I've ever seen. They have an AVERAGE review rating of ONE on a 1-5 rating scale on 56 posted reviews. Literally every complaint you could imagine from poor quality, poor installing, and poor service trying to respond to complaints. I know some people don't review when their good with products, but I've never seen a company trashed like that one.