OT: OSU FB signs $17 million dollar corporate partnership

Beatle Bum

Heisman
Sep 1, 2002
42,998
65,447
113
OSU and other traditional football powers will get the most traction out of these deals, I suspect. Major regular-season college football clashes regularly draw 10 million to 18 million viewers and top teams average over 8 million viewers, while elite college basketball regular-season games typically peak between 1.5 million and 3 million viewers. Being a top football team means more in shoe money and in these sorts of ventures. Football rich is truly rich.
 
Aug 4, 2025
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This is what NIL should’ve been all along. Last couple years of disorganization was unnecessary.

Let the kids get a little piece of sponsorship. Uni, conference, and NCAA doesn’t need to pay a dime god forbid. Let sponsors big and small in and let them pay.
 
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WeWant9

Heisman
Dec 18, 2013
6,980
18,593
113
Money Idiocracy GIF

Every college AD after reading this news.
 
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PastorofMuppets82

All-Conference
Mar 4, 2025
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I feel like Jim Beam (and to a lesser extent Maker's Mark, Buffalo Trace, and Wild Turkey) are missing a golden opportunity to sponsor based on the lax NCAA rules governing alcohol sponsors now. Not sure UK Athletics or the SEC would allow it. I'm sure there would have to be approvals gallore.
 
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Blue Jesus

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Aug 24, 2013
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Mich St signed a 10-year, $40m deal while Batt was AD there, which, seeing what OSU and Notre Dame got, looks like a pretty good deal for the sponsor and bad deal for MSU. Hopefully Batt can get us something better now that the market has been reset.
 
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*Fox2Monk*

Heisman
Jun 10, 2009
47,007
85,934
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Get UPS and Ford on the line. SoFi just inked a 18M deal with Notre Dame today as well. We could really use that kinda cash for FB and Basketball per year. That is 9-10M a year for FB and 8M for basketball. That’s two stud starters for B ball and a lot of depth in FB.
 

*Fox2Monk*

Heisman
Jun 10, 2009
47,007
85,934
113
Mich St signed a 10-year, $40m deal while Batt was AD there, which, seeing what OSU and Notre Dame got, looks like a pretty good deal for the sponsor and bad deal for MSU. Hopefully Batt can get us something better now that the market has been reset.
That was early on and he at least guaranteed funds early. That’s still 4M dollars a year for one sponsor. Get a main one or a couple small ones for arm patches.
 

Beatle Bum

Heisman
Sep 1, 2002
42,998
65,447
113
Mich St signed a 10-year, $40m deal while Batt was AD there, which, seeing what OSU and Notre Dame got, looks like a pretty good deal for the sponsor and bad deal for MSU. Hopefully Batt can get us something better now that the market has been reset.
Do you think we compare to ND and OSU? We are more MSU, IMO.
 
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Aug 4, 2025
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Will be interesting to see if these patch deals are team specific or package deals.

Does JP Morgan have to sponsor every other program in the AD per title IX, fairness, equality, DEI, rainbows, butterflies etc?

Or will sponsors be able to pick and choose?

UK Bball can command same big boy sponsorships and probably a little more. Most likely one is already in the works.

Giant national brands like OSU, ND, UK are actually pretty limited supply so there is clearly an arms race happening now.

It’s not so much about winning history tradition but TV. JP Morgan marketing team couldn’t give a **** about all that. It’s about the audience. OSU will be on a lot of time games. UK bball gets a lot of prime time games.
 
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