There's really two main things at play here:
1. A lot of NJ kids think they're too good for Rutgers for various reasons, when in reality, the school is tremendous academically. Others just don't want to go there b/c of the campus layout, lack of sports success, not liking downtown Easton Ave, etc.
2. Conversely, a lot of kids want to go to school down south for a myriad of reasons (SEC culture, women, better weather, fanatical sports, parents drilling into their kids heads that the North sucks, etc.)
We've already told our daughter we're moving south the day she graduates HS - now, if she gets into Princeton (which is extremely unlikely to happen), or if my wife's parents get sick (they're older, so who knows what will happen), then that plan will be delayed
WTBS, she can go wherever she wants, as long as the price tag warrants the cost (e.g., Princeton for 80k yes, Syracuse for 80k year no). I do understand the shop rite thing as a lot of parents like to brag on their kids.
Not that we're better than anyone (bc were not), but I don't give a damn where other kids are going, or what other people think of my kid, as they're not paying our bills or dictating our future in any way, shape or form
It's society today putting it in these kids heads (and parents alike) that they have to do this or that to impress people. Truly weird stuff IMO