I support this.
Since leaving the Big 12, we’ve seen a major drop-off in recruiting across Texas, Kansas, Oklahoma, and St. Louis, and we have yet to gain any real traction in states like Ohio and Michigan.
Only an idiot would think it’s not a massive advantage to tell recruits they'll be playing close to home once or twice a year. While we might still land a few kids from those regions, we aren't pulling them in like we used to.
I am not sure what makes this a difficult idea for people to see. Bo Pelini coached Nebraska for 5 Big 10 seasons. He was 22-10 and played in one conference title game and finished 2nd in 2 other seasons. He had winning conference records in each of his 5 Big 10 season. We have had exactly 1 since that time when Riley went 6-3.
In the Big 12 Pelini won 70% of his league games. In the Big 10 he won 69% of his league games. It wasn't the league that caused the decline. If you are going to fire a guy who wins 70% of their league games, you have to replace him with someone that is going to meet and exceed that level of winning. Instead, they hired a Barry Alvarez disciple who was in over his head, requiring coaches to read books like the Energy Bus etc.. Then when nobody wanted the job, similarly to when Petersen fired Solich, you get stuck with an outsider that no one else was going to hire.
The recruiting drop-off was, at least initially, more than likely due to losing and hiring coaches that had no experience in the midwest. Then when the team started to rapidly decline, the recruiting suffered because the team wasn't good.
Rhule's staff recruits Missouri and Texas pretty well. There are 18 players from Texas (11) and Missouri (7) on the current roster. These numbers reflect a asserted effort to get to Texas and Missouri and get players. Those numbers are more in line with what Nebraska recruited in the Big 12 from around 2000 to 2011.
I don't think the issue was ever getting players from those states, it was more of a situation where they just stopped recruiting those areas, Riley recruited California and out west because that is where he and his staff was most familiar, Frost concentrated his efforts in Florida and the southeast. Players would still come to Nebraska from other parts of the country, so I don't buy the "seeing their kids play" argument.
Lastly with NIL, a number of those deals include travel expenses for parents to see a game or two each season. Which would make it even less of a factor.