J Batt on revenue generating and how JMI will play a role in that process

CameronCat22

Junior
Apr 12, 2026
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Seems like KSR would ask about JMI and the claims they’ve made. It would be helpful to have them ask questions about the concerns they’ve…raised.

 
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Beatle Bum

Heisman
Sep 1, 2002
42,447
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I predict this whole JMI thing is going to end up being one of the biggest non-issue "issues" we've ever harped about on this forum.
I believe this is a reasonable prediction. The JMI triggered posters have filled a huge space here without much knowledge or understanding, and in spite of a lot of evidence to dispute their conclusions and yet they are often the loudest on this board. I admit I do not know but have seen no evidence to support the village JMI pitchforks and riots here.
 

CameronCat22

Junior
Apr 12, 2026
223
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I believe this is a reasonable prediction. The JMI triggered posters have filled a huge space here without much knowledge or understanding, and in spite of a lot of evidence to dispute their conclusions and yet they are often the loudest on this board. I admit I do not know but have seen no evidence to support the village JMI pitchforks and riots here.
 

Farsight Clone

All-American
Aug 30, 2025
2,889
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I believe this is a reasonable prediction. The JMI triggered posters have filled a huge space here without much knowledge or understanding, and in spite of a lot of evidence to dispute their conclusions and yet they are often the loudest on this board. I admit I do not know but have seen no evidence to support the village JMI pitchforks and riots here.
JMI Shill Alert
 

NociHTTP

Heisman
Mar 8, 2023
12,773
20,035
113
I believe this is a reasonable prediction. The JMI triggered posters have filled a huge space here without much knowledge or understanding, and in spite of a lot of evidence to dispute their conclusions and yet they are often the loudest on this board. I admit I do not know but have seen no evidence to support the village JMI pitchforks and riots here.
All.kinds of evidence, but you don't know.
 

jgodek

All-Conference
Jan 25, 2013
1,015
1,505
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If JMI wasn't an issue then you would have to conclude Pope did a terrible job with High School recruiting.
Well, he did do a terrible job when he put all his chips in on a narcissistic headcase and let other prospects we were in good standing with slip away. You just have to hope he's learned his lesson... and he's off to a good start to the 2027 class with Hampton.
 

MdWIldcat55

Heisman
Dec 9, 2007
21,476
86,247
113
Some of you people act like you've never spent five minutes in the real world...

Of course, he is going to take a fact imposed on him like the JMI deal and make it work for him. And no doubt he knew all the aspects of that - including the limitations -- when he took the job.

A first step along that road to transforming the JMI relationship is not to say in a press conference, "This JMI deal is terrible, we're not going to be able to be competitive, maybe I made a big mistake taking this job." Instead, the first step is to praise JMI and talk about what has been done, and what can be done in the future.

Then, in private negotiations with JMI, you say, "I'm running this show now. There is a place for you to be part of it. But here are the new rules. And don't tell me about your 'forever' contract, because that's only as good as the public perception of JMI. And I'll ruin you with BBN if I have to."
 

Beatle Bum

Heisman
Sep 1, 2002
42,447
64,611
113
What do you expect him to say?

“yeah, this deal my predecessor signed that we are stuck with for the next 15 years is horrible and is going to completely undermine our ability to compete for championships, but it’s ok because me and a select few other people are going to profit greatly from it” ?
Sure. And what does the conspiracy believer post? ^^^

It goes both ways. If he is a good hire, he came knowing there was a JMI contract. Or, Mitch handpicked him!!! Prepare for panic!!!
 

Beatle Bum

Heisman
Sep 1, 2002
42,447
64,611
113
“Of course he says everything that defies what I have been saying about JMI. He has to. What did you expect!”

ROFL!!!!!!!!!!
 

JakeKx

All-Conference
Oct 5, 2023
986
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Only answer he should have gave is that we are looking at other options and a GM will be hired to handle all negotiations. Period.
 

CameronCat22

Junior
Apr 12, 2026
223
204
43
Some of you people act like you've never spent five minutes in the real world...

Of course, he is going to take a fact imposed on him like the JMI deal and make it work for him. And no doubt he knew all the aspects of that - including the limitations -- when he took the job.

A first step along that road to transforming the JMI relationship is not to say in a press conference, "This JMI deal is terrible, we're not going to be able to be competitive, maybe I made a big mistake taking this job." Instead, the first step is to praise JMI and talk about what has been done, and what can be done in the future.

Then, in private negotiations with JMI, you say, "I'm running this show now. There is a place for you to be part of it. But here are the new rules. And don't tell me about your 'forever' contract, because that's only as good as the public perception of JMI. And I'll ruin you with BBN if I have to."
Let me get this straight.

In your real world, an up and coming athletic director gets a job at Michigan State, one of the better athletic programs in the country, helps secure a $401 million donation for athletics, and then decides to leave for Kentucky.

Not just any Kentucky either. According to some of you, it’s a Kentucky athletic department trapped in a “program killing” JMI deal, loaded with NIL restrictions that supposedly handcuff the program for the next 15 years.

So this ambitious AD looks at all of that and says, “Yep, that’s where I want to stake my career.”

Then he arrives in Lexington, publicly praises JMI, praises the partnership, and privately tells them:

“I’m running the show now. There is a place for you in it, but here are the new rules. And don’t tell me about your contract because I’ll just use public pressure and BBN to force you into submission.”

Is that seriously how you think the real world works?
 
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CameronCat22

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Apr 12, 2026
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If the JMI deal is truly the disaster you claim it is, why would a rising athletic director leave a good situation at Michigan State to take the Kentucky job? If Kentucky is supposedly “dead” for the next 15 years, why would he voluntarily tie his career and reputation to that situation?

The answer is obvious… because the reality doesn’t match the narrative.

Here’s the part that always makes me laugh. Ask these people what the actual restrictions are.
Not the rumors. Not the vague talking points. Not the way I heard it.
The actual restrictions.

What specifically can’t Kentucky do that other schools can do?
What specific language in the agreement is preventing UK from competing?
What NIL opportunity is being blocked?
What recruiting advantage is being lost?
What exact contract provision would they change?
How would they restructure the deal without violating a legally binding agreement?

Spoiler alert: not a single one of them can answer those questions and you will be called a JMI shill/employee for asking.

That’s why every accusation is vague. That’s why every criticism is based on buzzwords like “handcuffed,” “restrictions,” and “the JMI stuff” instead of actual facts. The moment you ask for specifics, the conversation ends. If these restrictions are so obvious and so damaging, it should be easy to identify them. Yet nobody can.

The reality is that the people screaming the loudest about JMI can’t explain what the restrictions are, can’t explain how UK is supposedly handcuffed, and can’t explain what they would actually do differently. That’s because they don’t have an argument. They have a narrative, and every time they’re asked for details, that narrative falls apart.

*I know you’re not reading all that, reading hurts you.
 
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Jul 6, 2025
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Jmi still is a negative but not for the reasons Jones and others pushed. Trademark enforcement is across the board at every institution. The way you know the deal was not above board is the 15 year term. Just insane.

I listened now to several of his speeches. Hes always talking revenue, which is good. However reading between the lines he seems always focused on ways to get more money out of fans. "Prolonging the game day experience", the Kroger field entertainment district, etc all sound like a fan tax.

Focus in the big donors. Then cut costs (plenty to do here). Then come back to me. If we're still really short, we'll talk.
 
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CameronCat22

Junior
Apr 12, 2026
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Jmi still is a negative but not for the reasons Jones and others pushed. Trademark enforcement is across the board at every institution. The way you know the deal was not above board is the 15 year term. Just insane.

I listened now to several of his speeches. Hes always talking revenue, which is good. However reading between the lines he seems always focused on ways to get more money out of fans. "Prolonging the game day experience", the Kroger field entertainment district, etc all sound like a fan tax.

Focus in the big donors. Then cut costs (plenty to do here). Then come back to me. If we're still really short, we'll talk
So how is it a negative, for what reasons exactly? Again, vague accusations with nothing to back it up.

Was Alabama’s 15 year media rights deal not above either since 15 years is the criteria? You should contact the attorney general and tell him how the JMI deal with UK was not above board because it was 15 years.
 
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Jul 6, 2025
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So how is it a negative, for what reasons exactly? Again, vague accusations with nothing to back it up.

Was Alabama’s 15 year media rights deal not above either since 15 years is the criteria? You should contact the attorney general and tell him how the JMI deal with UK was not above board because it was 15 years.

Its a negative because its another layer and so far they have been inflexible. Meanwhile other schools have third party deals that bend over backwards to get kids, ie ku letting stokes wear different shoes.

The negative does not include the trademark and ip stuff. Every school and pro franchise has that. That was always Jones wanting to make money off the T-shirts he sold.
 

UKBB4Ever

All-Conference
Jul 3, 2025
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I predict this whole JMI thing is going to end up being one of the biggest non-issue "issues" we've ever harped about on this forum.
It was only an issue because of Matt jones.

JMI smacked him down so he made it an issue.

Then it became a scapegoat for Pope.