I won't bet on a sure NCAA win in this matter.
Sorsby's Lawyers are sure to bring these issues up ( below)that might be raised I found in a google search:
>The
NCAA will start selling data from its championship events to sportsbooks around the country, part of an expanded partnership between the college sports governing body and
Genius Sports.
The NCAA has a multi-year partnership with tech firm
Genius Sports to supply and distribute official, real-time NCAA game data to regulated sportsbooks for live in-game betting.
That announcement came out four months after NCAA president
Charlie Baker spoke at a Senate hearing in Washington, D.C., urging Congress to reign in sports betting..
The NCAA enforces strict rules prohibiting student-athletes, coaches, and athletic staff from engaging in sports betting at any level for sports that have NCAA championships. However, athletes are allowed to bet on professional sports, provided it is unrelated to their own sport and not with a prohibited or state-unregulated operator.
Collegiate ties to the gambling industry have evolved into lucrative naming rights agreements, official sponsorships, and marketing activations.
Casino Del Sol Stadium (University of Arizona): In November 2025, the Pascua Yaqui Tribe’s Casino Del Sol entered into a 20-year, $60 million naming rights partnership with the Arizona Wildcats. It is the home field for Arizona football
Syracuse University: The Orange maintain a long-standing corporate partnership with the
Turning Stone Resort and Casino. The resort and casino serves as an official partner, historically holding a major advertising and promotional presence at the JMA Wireless Dome (formerly the Carrier Dome) and various other athletic funds
University of Colorado: In 2020, the Buffaloes made headlines by signing a landmark sponsorship agreement with
PointsBet. The deal brought betting integrations to Folsom Field and the CU Events Center, paving the way for similar collegiate marketing deals
LSU (Louisiana State University): LSU previously held a heavily publicized promotional agreement with
Caesars Sportsbook that authorized marketing and advertising inside Tiger Stadium. While the university later terminated this specific advertising deal, ties and marketing exposures to the gambling industry have occurred at various state events hosted in their vicinity
Also
several other prominent university-sportsbook partnerships—most notably the University of Maryland’s arena and stadium deal with PointsBet and Michigan State University’s deal with Caesars Sportsbook—were terminated prematurely amid rising criticism and integrity controversies across college sports<
( just because those deals were ended, the lawyers will point them out as NCAA schools willingness to profit from ties to gambling and claim Sorsby is a victim the NCAA helped create.)