UK/JMI pursuing Naming Rights for Memorial Coliseum for more cash flow

Wildcat_in_DC

All-Conference
Nov 25, 2025
912
1,472
93
Even Oscar Combs don't like it.


he can not like it....but its the way it is now. you either have the money through donors or you get the money through sales. not having either means you will be looking up in the standings. '

the troubling sign is that they are seeking cashflow through selling naming rights for a gym that doesnt get used by a prime sport. that feels desperate.
 

MachineHead

All-Conference
Oct 20, 2009
1,252
2,668
77
At this point, **** it. Catch me in the back 40 living off the land. I'm tired of brands making everything shittier and vying for advertising where it's not wanted.
I do everything humanly possible to avoid advertising. I hate it in all its forms. Even when/if I listen to KSR, I stop the stream when they go to commercial, wait a few minutes, then check to see if it’s over. If one of them does a live ad read, I stop the stream. Granted, that results in what feels like about 15 minutes of content per hour. It’s generally why, if I listen, I prefer podcast.

they will sell the naming rights, but it will always be Memorial Coliseum. Commonwealth Stadium will always be Commonwealth.
 

BellyBall

Junior
Jul 18, 2020
168
396
63
I get it. I understand today's college athletics, but I don't like it. Also, this isn't a full brand endorsement. It will still be HMC by Kroger or whatever they choose. This leads me to ask how much? I suspect it will be much less than the Kroger field deal. The number needs to be significant enough to move the needle or I hate it.


 
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xmayor

Freshman
Jul 1, 2025
44
58
18
Tell me, was it dedicated in 1950 as a "Memorial" to the more than 9,000 Kentuckians who died in military service in WWII?

If so, and now that name is to be sold, maybe those in charge can sell the name of the University and the logo and sports name, all of which are some what less blasphemous than selling out a Memorial to those who gave the highest sacrifice.

And for what, to hire some boys to play a game? University of Exxon Drill Baby Drillers would be less egregious. Derek the Derrick would do nicely as the mascot.
 

Smeegs

All-Conference
Nov 19, 2025
899
2,596
93
This sucks. Tradition protects nothing from the forces of greed nowadays.

Hell, maybe one day we can just sell off the name of the whole university for the really big bucks. Perhaps University of Kroger to keep the UK!
 

MaysviileKY

Senior
Jul 17, 2025
419
510
93
It’s primarily used for women’s sports teams(basketball and volleyball). I can see them trying to capitalize on that angle and seek out a women’s owned business as the sponsor.
 

ComplexTon

Junior
Apr 12, 2026
103
226
38
I get it. I understand today's college athletics, but I don't like it. Also, this isn't a full brand endorsement. It will still be HMC by Kroger or whatever they choose. This leads me to ask how much? I suspect it will be much less than the Kroger field deal. The number needs to be significant enough to move the needle or I hate it.
I would disagree that you really “get it“. We’re talking about money that was originally raised (not just through legislation, but also private donations) based upon the name of the building being a tribute to veterans who died defending our country.

I’m not saying that you thought about this completely based on that context before you said what you did. In other words I’m not calling you out and not putting you down.

But if after realizing that private donations were used by people who (I’m sure many) had relatives that died in World War II, in addition to legislation that confirmed the money being spent was going to pay Tribute to those veterans; if you still feel that way, then I would call you out for dishonoring the memory of people who died to keep us free. But again, I’m assuming that you didn’t realize what I said above.
 

BellyBall

Junior
Jul 18, 2020
168
396
63
I would disagree that you really “get it“. We’re talking about money that was originally raised (not just through legislation, but also private donations) based upon the name of the building being a tribute to veterans who died defending our country.

I’m not saying that you thought about this completely based on that context before you said what you did. In other words I’m not calling you out and not putting you down.

But if after realizing that private donations were used by people who (I’m sure many) had relatives that died in World War II, in addition to legislation that confirmed the money being spent was going to pay Tribute to those veterans; if you still feel that way, then I would call you out for dishonoring the memory of people who died to keep us free. But again, I’m assuming that you didn’t realize what I said above.
I did not take that into consideration and respect your opinion. I hope it doesn't get changed.

The I get it was 100% about the current state of needing every dollar you can get in college athletics. It's not always worth a few extra bucks to change something that means so much to so many.
 

CameronCat22

Sophomore
Apr 12, 2026
173
145
43
This sucks. Tradition protects nothing from the forces of greed nowadays.

Hell, maybe one day we can just sell off the name of the whole university for the really big bucks. Perhaps University of Kroger to keep the UK!
Weren’t y’all just begging for games to be streamed on Amazon Prime to be like Duke and make more money just the other day?
 

JPFisher

Heisman
Jul 24, 2013
6,812
13,199
113
I do everything humanly possible to avoid advertising. I hate it in all its forms. Even when/if I listen to KSR, I stop the stream when they go to commercial, wait a few minutes, then check to see if it’s over. If one of them does a live ad read, I stop the stream. Granted, that results in what feels like about 15 minutes of content per hour. It’s generally why, if I listen, I prefer podcast.

they will sell the naming rights, but it will always be Memorial Coliseum. Commonwealth Stadium will always be Commonwealth.
I'll be cold in the ground before I call it anything but Commonwealth Stadium. I do the same ****. **** advertising.
 
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travisbickle

All-Conference
Jan 4, 2022
482
1,445
93
I do everything humanly possible to avoid advertising. I hate it in all its forms. Even when/if I listen to KSR, I stop the stream when they go to commercial, wait a few minutes, then check to see if it’s over. If one of them does a live ad read, I stop the stream. Granted, that results in what feels like about 15 minutes of content per hour. It’s generally why, if I listen, I prefer podcast.

they will sell the naming rights, but it will always be Memorial Coliseum. Commonwealth Stadium will always be Commonwealth.
Soon they’ll just beam the ad straight into your brain. But don’t fear; you can opt out for the low price of $99.99 per month (subject to change).