NBA viewership up 86 over last year.

patdog

Heisman
May 28, 2007
57,202
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Wow! You talked about how bad the TV deal was for years. I guess you were right. That's impressive, in both a good and a bad way. Good for this year & going forward. But WTF must they have been thinking when they signed the old deal?
 
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mstateglfr

All-American
Feb 24, 2008
16,129
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Splatter games across enough platforms and eventually more people will see one.
Makes sense.
Breadth not depth.


The arena stats show plenty are very much willing to spend. Good bit to see games. That's healthy for the league.
 
Nov 16, 2005
27,804
21,065
113
Wow! You talked about how bad the TV deal was for years. I guess you were right. That's impressive, in both a good and a bad way. Good for this year & going forward. But WTF must they have been thinking when they signed the old deal?

Splatter games across enough platforms and eventually more people will see one.
Makes sense.
Breadth not depth.


The arena stats show plenty are very much willing to spend. Good bit to see games. That's healthy for the league.

That’s a crazy one year change. Where do that many new eyes come from?
I think the biggest difference is having it back on NBC because they make it a priority. They have games on weeknights on broadcast television. That’s a lot of eyeballs right there. ESPN/ABC did not do a good job by themselves to carry the brand and the NBA was almost an afterthought because they wanted to talk about the NFL and college sports more.
 
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POTUS

Heisman
Sep 29, 2022
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Prime time emphasis, plus the league is just fun right now. Lots of interesting teams.

Not sure if any watched the Miami/Charlotte play-in game but it was entertaining to say the least.
 
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aTotal360

Heisman
Nov 12, 2009
21,896
14,721
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I also think "views" on digital mediums are mostly BS.

As someone who was a preferred marketing developer for FB, I can tell you the standards for a "view" can be as little as 3s. Some platforms will claim a "view" if the media was merely loaded in a timeline and no sound was played.
 

dorndawg

All-American
Sep 10, 2012
8,790
9,480
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Is there any breakdown (I have no idea how tv ratings work) of unique viewers? In other words, are more people watching games, or are the same people watching more? I'd guess the later but have no idea.

I've kinda quit watching a little along to the point that I bet I can't name 20 players, but it also seems like a great time to be a huge NBA fan.
 

DoomSlayer

Senior
Jan 13, 2018
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Prime time emphasis, plus the league is just fun right now. Lots of interesting teams.

Not sure if any watched the Miami/Charlotte play-in game but it was entertaining to say the least.
I agree the NBA is really fun right now. Playoffs are gonna be great, I would encourage people who haven’t watched the association in a while to check it out.
 

johnson86-1

All-Conference
Aug 22, 2012
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Is there any breakdown (I have no idea how tv ratings work) of unique viewers? In other words, are more people watching games, or are the same people watching more? I'd guess the later but have no idea.

I've kinda quit watching a little along to the point that I bet I can't name 20 players, but it also seems like a great time to be a huge NBA fan.
I was already losing interest in general, but State sucking really killed off any chance I'd stay a minor fan. I went so long checked out on college that i don't recognize the vast majority of the players.
 
Nov 16, 2005
27,804
21,065
113
Is there any breakdown (I have no idea how tv ratings work) of unique viewers? In other words, are more people watching games, or are the same people watching more? I'd guess the later but have no idea.

I've kinda quit watching a little along to the point that I bet I can't name 20 players, but it also seems like a great time to be a huge NBA fan.
I’m waiting for Sports Media Watch on Twitter to have a breakdown of the numbers.
 
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BoDawg.sixpack

All-Conference
Feb 5, 2010
5,435
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I've really enjoyed watcing Jokic play and I'm looking forward to seeing them against the Timberwolves Saturday. Jokic has made assists great again.
 

Seinfeld

All-American
Nov 30, 2006
11,234
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I also think "views" on digital mediums are mostly BS.

As someone who was a preferred marketing developer for FB, I can tell you the standards for a "view" can be as little as 3s. Some platforms will claim a "view" if the media was merely loaded in a timeline and no sound was played.
Yeah, I was wondering about this. Unless the NBA expanded into a global market where the viewership was zero before, it’s hard for me to wrap my head around an 86% increase due to little more than swapping a few networks around. The NBA’s popularity didn’t magically double during the last year

I also don’t believe the 97% capacity number at all. I mean, I guess there’s a chance that everyone other than Memphis sold out of season tickets, but aside from 5-6 venues, it isn’t hard to get an NBA ticket
 

3-2 Dawg

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Jun 6, 2023
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+1 on the recommendation to watch the NBA in its current form if you haven’t in a long time. If you have the old mindset of “they don’t play defense” try it out and watch a playoff game or two. There are a lot of teams that flat out get after it. Combine that with so many teams ability to stretch the floor because everyone can shoot and open up space for guys to go downhill to the basket and it is really entertaining. The play-in games last night were awesome
 
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Nov 16, 2005
27,804
21,065
113
+1 on the recommendation to watch the NBA in its current form if you haven’t in a long time. If you have the old mindset of “they don’t play defense” try it out and watch a playoff game or two. There are a lot of teams that flat out get after it. Combine that with so many teams ability to stretch the floor because everyone can shoot and open up space for guys to go downhill to the basket and it is really entertaining. The play-in games last night were awesome


 
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HotMop

All-American
May 8, 2006
7,883
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People who watch Mississippi state sports saying that the NBA is a bad product is freaking hilarious.
Kombucha Are You Sure GIF
 

MSF87

Junior
Sep 29, 2022
246
376
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That being said, I watched the last 2 minutes of Regulation and OT of the MIA-CLT game las night and that is probably the first NBA game I have watched in years
You picked a good one, that game was incredible - aside from Charlotte's atrocious 3 point shooting for most of the game.