Serious question. The men’s team and the football team both had over $20 million in profit. The women’s basketball team lost over $4 million. The university recently had to provide $14 million of support to the athletic department due to overall losses. I want all Carolina teams to do well but how does it make sense to throw more money at a program that is already losing $4 million? I think the next largest loss is baseball at $2 million.
I am not sure college athletics is sustainable under current conditions. Need guardrails or some non revenue sports are going to have to be cut at some point.
the main issues with WBB is that expenses outpace revenue because
1. Title IX: this is the only women’s sport that is also played by men as a revenue generator. So with a direct equal schools feel pressure to have some parity on the facilities, staffing, and other program expenses to match MBB. If the men are flying in planes while the women are in passenger vans 3 states over you may be hit with a lawsuit.
2. At the vast majority of schools this is the top women’s sport. So when you are choosing where you want to spend that equity money, schools choose WBB.
3. Keeping up with the Joneses: if you are going to play a sport, most schools want to actually compete and win in that sport. The dynamic above has created an arms race that perpetuates. The revenue does not justify current coaching salaries (in my opinion the #1 outsized expense right now) or other expenses. But when a school like Texas has a quarter billion annual budget for their athletic department, they don’t mind hiring Vic Schaffer at $2 mil to become a winner in a sport that many people care about.
But if you look at revenue alone, WBB generates a lot of money. our program generates over $2.5M a year. that is more than enough money to operate a college basketball team and break even. d3 schools do it for 1/3 that. Men and women’s programs. But at our level that is not winning basketball. Do you want to doom you program to failure. Most who have money say no thanks. Or you are Boston College who can’t win, can’t keep good coaches, and can’t keep players.
i could also go on and on about how poorly WBB is currently failing to generate revenue based on the popularity of the sport. Conferences package WBB with all the Olympic sports for media rights deals. They do not have their own merch stream, the NCAA sold the tournament rights to ESPN in an awful deal. What we see as revenue is not currently the reality of this sport.
but that dynamic is not the fault of the players. They are producing a product that fans want and are willing to pay for. It can and does produce revenue at a high level, even with the limitations above.
that is why rev share is tied to “revenue” not “profit” players get a cut of the athletic department revenue in proportion to what the schools generates from that sport. The fact that they overspend is not calculated in.
and more importantly, the conversation we are having now about NIL is completely separate from all of this. NIL is either legit business deals for individuals outside of the athletic department budget, or it is booster pay in fake business deals outside of the athletic department budget.
that second part is what we want more of. And boosters buying players has never had anything to do with profitability, regardless of the sport. It is rich people who want to win at any cost throwing stupid money at their fandom. That used to be a black market, now it is an open market.
Us WBB fans wanting more of it for WBB is all about winning and has nothing to do with the sport’s profitability. of course that also means that the only solution is to find those fat cats with stupid money and hope they care enough about WBB.