Abeline Christian: $120m donations

AreYouNUTS

Heisman
Aug 1, 2001
126,132
61,090
113
My guess is that a couple of those are off one or two very large donations from people who would do anything for that school. Unfortunately, I will wealthiest alumnus Bernie Marcus, will never do that for the athletic department.

Did you see how sad the numbers were yesterday on “Rutgers giving day?”
 

HeavenUniv.

Heisman
Sep 21, 2004
135,536
16,405
0
AYN, you may be right about a couple big donors. I realize not every grad or general fan from ACU stays in Abilene, but from what I understand that is not a well off city.
 

SHUSource

All-Conference
Jun 3, 2001
42,206
4,641
48
That sounds very fishy.
More than fishy. If true - which I absolutely doubt - it would be unprecedented by orders of magnitude. There's a lot more to be said about this, but it hardly even deserved the effort.
 

Terry_2426

All-Conference
Aug 20, 2014
1,941
1,576
113
It's not $120 million in donations -- notice the wording in the full quote and in the original story. He's talking about getting $120 million worth of exposure (school's name being in the news, application increase spikes, marketing in the tournament, etc).

In 2019, the Abilene Christian Wildcats men’s basketball team made the program’s first appearance in the NCAA Tournament. The former Division II school drew the Kentucky Wildcats, one of the sport’s true blue blood programs, and lost by 35 points. They may have gotten crushed in that contest, but they crushed it in the other game.

ACU estimated the exposure was worth $74 million.

So what exactly is a win against Texas in the NCAA Tournament, and then a round-of-32 game against UCLA, worth to America’s favorite West Texas, small private school?


“So far we are close to $120 million plus and we really haven’t had time to tally up the totals,” ACU President Dr. Phil Schubert said in a phone interview from Indianapolis before his school played UCLA on Monday afternoon.
 
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koleszar

Heisman
Jan 1, 2010
38,286
60,653
113
It's not $120 million in donations -- notice the wording in the full quote and in the original story. He's talking about getting $120 million worth of exposure (school's name being in the news, application increase spikes, marketing in the tournament, etc).
"ACU estimated the exposure was worth $74 mil.." Wish our Presidents counted what athletic exposure brings to the school like ACU's does. Instead athletics gets charged for dining services.
 
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