In one of the other threads I responded to someone about the math of the football game potential sales. In addition to the large number of workers needed (if it is a separate stand), I didn’t really even go into the infrastructure that would have to be put into place. Do you want to pay $6 - $10 for a warm beer? Nope. So Davis Wade would either have to build HUGE walk in coolers to house 100-400 kegs (depending on estimated sales and how far you want to move the kegs during a changeout.) Unless the beer distributor is planning on bringing a refrigerated 18 wheeler(s) to keep them in. The same would be needed at The Hump and The Dude, although not as big.
Budweiser and Coors Lite will do/pay whatever it takes to get a monopoly over beer sales at MSU for the next forever years.