Keenum You’re Better Than This

[Willow Grove Dawg]

Clarification to Dr Keenum's statement - basically we will reassess policy at MSU when/if it is LEGAL by State Law

https://twitter.com/JoelTColeman/status/1134646326132690947

 

[DesotoCountyDawg]

So people are losing their **** over Keenum when it’s legally out of his hands. Imagine that.

 

[Willow Grove Dawg]

Welcome to SixPackSpeak!

 

[Go Budaw]

I wonder how much money we are talking about. If you sold 100,000 beers a game for 7 home games. How much would the university actually profit per beer sold?

Again, I’m not against it. I’m just curious how much money we are talking. Maybe somebody has some expertise in this area.

I’ll do the math....

A 12 oz beer from a keg costs about $1.21 to purchase from a vendor (keg of Budweiser is about $100, and has 82 12oz beers).

If you turn around and sell 100,000 beers per game for 7 home games for $6 each, that’s 7*100,000*6 = $4.2 million. Subtracting $847,000 in procurement costs ($1.21 * 7 * 100,000) from that $4.2 million leaves you with $3,530,000.

You’d probably need, say, 25 workers making 7 bucks an hour to serve the beers. That’s 25 * 3 hrs * 7 bucks per game * 7 home games = $3,675 (a pretty negligible amount). Lets just more than double this to $8,000 in case there are way more servers needed than I’m thinking. That leaves you with $3,522,000.

Finally you have cups, at about 10 cents each. Multiply 700,000 * $0.10 = $70,000.
So, subtract that $70,000 from the $3,522,000 and you are left with $3,452,000 in net profit.
(Also of note, if you increased the beers from 12oz to 16oz and increased the price from $6 to $8, you’d get basically the same profit).

That obviously may not be exact, but its in the ballpark. They are very conservative figures too, considering all costs are based on what any single individual would pay for buying a single keg, pack of cups, etc. The actual wholesale costs that the stadium vendors have to pay for beer / cups is likely far lower. And even still, that’s more money than we are paying Joe Moorhead per year, so its obviously a pretty big chunk of change. And keep in mind that would just be from football. Its a huge untapped cash cow.

 

[DesotoCountyDawg]

Yep

 

[MSUDawg25]

If it’s even a third of that, I’d support it.

 

[WrapItDog]

(keg of Budweiser is about $100, and has 82 12oz beers).

You must not watch Bar Rescue. If the beer isn't at optimal temperature and poured by a professionally trained beer tender you will lose half your pour down the drain**

 

[Go Budaw]

You must not watch Bar Rescue. If the beer isn't at optimal temperature and poured by a professionally trained beer tender you will lose half your pour down the drain**

Haha, true. Guess we’ll have to settle for only $1.7 million then and only be able to pay Vic’s salary instead of JoeMo’s. Or just bump the price up a few more bucks to compensate for the spillage....

 

[TaleofTwoDogs]

Would you give up the cowbell for beer sales? Beer and cowbells could be a dangerous situation. Just saying.

 

[IBleedMaroonDawg]

People, people, people, settle the 17 down. This is going to happen. Patience and persistence will lead to the inevitable. It cannot be stopped now. The Baptists loaded up and blew their wad by claiming all manner of raping and pillaging and death, dismemberment and destruction, dead bodies errywhare, drunken mayhem, husbands leaving families, alkee-hawlicks errywhare, chillrenz abandoned, societal chaos and breakdown!1!!1!11. None of it happened. The moralists have no platform on this issue.

^^^THIS^^^

You can't expect them to just throw a switch and start selling beer right away at college campuses and it would probably be best for the change to happen slowly. It will start at a couple of campuses and then the rest will follow suit.

 

[kb549]

I’ll do the math....

A 12 oz beer from a keg costs about $1.21 to purchase from a vendor (keg of Budweiser is about $100, and has 82 12oz beers).

If you turn around and sell 100,000 beers per game for 7 home games for $6 each, that’s 7*100,000*6 = $4.2 million. Subtracting $847,000 in procurement costs ($1.21 * 7 * 100,000) from that $4.2 million leaves you with $3,530,000.

You’d probably need, say, 25 workers making 7 bucks an hour to serve the beers. That’s 25 * 3 hrs * 7 bucks per game * 7 home games = $3,675 (a pretty negligible amount). Lets just more than double this to $8,000 in case there are way more servers needed than I’m thinking. That leaves you with $3,522,000.

Finally you have cups, at about 10 cents each. Multiply 700,000 * $0.10 = $70,000.
So, subtract that $70,000 from the $3,522,000 and you are left with $3,452,000 in net profit.
(Also of note, if you increased the beers from 12oz to 16oz and increased the price from $6 to $8, you’d get basically the same profit).

That obviously may not be exact, but its in the ballpark. They are very conservative figures too, considering all costs are based on what any single individual would pay for buying a single keg, pack of cups, etc. The actual wholesale costs that the stadium vendors have to pay for beer / cups is likely far lower. And even still, that’s more money than we are paying Joe Moorhead per year, so its obviously a pretty big chunk of change. And keep in mind that would just be from football. Its a huge untapped cash cow.

Your math is way off. A keg is a half barrel. You’re doing the math of a 1/4 barrel (or a half keg.). Granted, I haven’t bought a keg in quite a while, but I’ll tell you that beer prices haven’t gone up that much. For a situation like this, the university would be ordering WAY more than the convenience store that you order your overpriced $100 kegs from. In the late 90s, I would drive to Tuscaloosa for kegs for the kegerator. Bud Light was around $63 a keg from Bruno’s grocery store. In Starkville, it was closer to $90 from the convenience store. That was for a half barrel (15.5 gallon, 165-1/3 12 oz beers.)

Dealing straight with the distributor at a massive quantity, my bet is they would be $50 a keg. I’ll say 150 beers per keg to account for the temp workers not knowing how to properly pour a beer and pouring out a lot of head. $0.33 each. $4.2M - procurement (700,000/3) $233,333 = $3.967 M

your math is off on the workers. They’ll need more than 3 hours with setup, tear down, clean up, and most importantly the storage, moving around, and replenishing of the 602 kegs each game. So, 100,000 beers sold within 3 hours is 33,333 per hour. If you have 33 stations (for easy math) with 4 people working per station (3 pouring beers and 1 taking money), you’re talking about slinging 17 beers per minute. Can’t pour them that fast. So 10 workers (6 pourers and 3 money takers, 1 mgr). That’s 330 workers plus people to change kegs. 400 workers x 5 hours minimum (people want to buy as soon as gates open) x $15 (forgot taxes) = $30,000 / game.

I think it is much more realistic that you would MAYBE sale 25-30,000 per game, given the prices aren’t too steep and it isn’t a huge process. And it would likely be 20 oz pours for $6-8.

Cups are ridiculously cheap when purchased in bulk. I’d be supposed at 10 cents per cup when you’re ordering millions.

Insurance, mandatory training of employees, etc. there’s a lot of hidden costs. It’s not the cash cow that is going to put our athletic budget on par with Bama or A&M.

I am all for it in DWS and the Hump. As Many have said, we have a good thing going in Dudy Noble.

 

[Palos verdes]

As someone who is a recovering alcoholic, I would never be against something like this simply because I know many people drink responsibly and absolutely have the right to. But it also gives me an interesting sort out of outside perspective on how we always feel the NEED to integrate alcohol into everything we do. Some people act like not selling beer at games is some sort of infringement on their rights.

Right on. College kids are going to drink regardless and that's understood, but who can sit and drink alcohol at a game and enjoy it, knowing they have to drive afterward, or endure a dehydration headache after you stop. That is no fun, period. I don't understand why this is necessary for anyone over 35.

 

[Go Budaw]

Your math is way off. A keg is a half barrel. You’re doing the math of a 1/4 barrel (or a half keg.). Granted, I haven’t bought a keg in quite a while, but I’ll tell you that beer prices haven’t gone up that much. For a situation like this, the university would be ordering WAY more than the convenience store that you order your overpriced $100 kegs from. In the late 90s, I would drive to Tuscaloosa for kegs for the kegerator. Bud Light was around $63 a keg from Bruno’s grocery store. In Starkville, it was closer to $90 from the convenience store. That was for a half barrel (15.5 gallon, 165-1/3 12 oz beers.)

Dealing straight with the distributor at a massive quantity, my bet is they would be $50 a keg. I’ll say 150 beers per keg to account for the temp workers not knowing how to properly pour a beer and pouring out a lot of head. $0.33 each. $4.2M - procurement (700,000/3) $233,333 = $3.967 M

your math is off on the workers. They’ll need more than 3 hours with setup, tear down, clean up, and most importantly the storage, moving around, and replenishing of the 602 kegs each game. So, 100,000 beers sold within 3 hours is 33,333 per hour. If you have 33 stations (for easy math) with 4 people working per station (3 pouring beers and 1 taking money), you’re talking about slinging 17 beers per minute. Can’t pour them that fast. So 10 workers (6 pourers and 3 money takers, 1 mgr). That’s 330 workers plus people to change kegs. 400 workers x 5 hours minimum (people want to buy as soon as gates open) x $15 (forgot taxes) = $30,000 / game.

I think it is much more realistic that you would MAYBE sale 25-30,000 per game, given the prices aren’t too steep and it isn’t a huge process. And it would likely be 20 oz pours for $6-8.

Cups are ridiculously cheap when purchased in bulk. I’d be supposed at 10 cents per cup when you’re ordering millions.

Insurance, mandatory training of employees, etc. there’s a lot of hidden costs. It’s not the cash cow that is going to put our athletic budget on par with Bama or A&M.

I am all for it in DWS and the Hump. As Many have said, we have a good thing going in Dudy Noble.

Yeah you are right, I flubbed the dub on the number of beers per keg (scrolled too far down after google searching). Thats also where I got the cost per keg, so blame the interwebs if that one is wrong. But if you read my post, you’ll see that I did note that the prices for beer and cups was overly conservative due to being based on individual consumption cost. If you take your $30,000 per game for workers and multiply it by 7 home games, that’s still just $210,000 off the top. And if your $50 per keg and lets call it 5 cents per cup (???) figures are accurate, and you put in the correct amount of beers per keg (165 12oz, or 99 20oz), it works out to just $0.56 per 20oz pour in procurement costs.

I do disagree about the quantity sold per game. It will be way higher than 25,000-30,000 per game, albeit maybe not 100,000. The student section by itself will probably take down about half that amount at least, and that is only about 15% of the stadium capacity. I think 50,000 per game is not an unrealistic number, thats less than one beer per person average for the stadium as a whole, and you know some folks are going to have 3 or 4.

So, sold in a quantity of 50,000 per game at $6, that is $6 * 50,000 * 7 = $2.1 million in revenue per season.

Sold for $8, its $2.8 million per season.

Total overhead being the $210,000 labor per season (from above) plus $196,000 for procurement ($0.56 * 50,000 * 7) would be $406,000.

So overall, potential profit of somewhere in the neighborhood of $1.7 - $2.4 million, depending on price of the beer. That is still very substantial.

 

[kb549]

Student section is 10,000 or less. Maybe 30% at most are 21. Most can’t afford $8 a beer. They bring whiskey. It’s cheap and faster to get drunk. (Side note- My buddy and I used to take in flasks of bourbon. There was NEVER enough. Someone always forgot theirs or they ran out too soon. We started filling our flasks with Jager. No one is wanted to share anymore. We didn’t have to buy mixers. Sipped it straight.)

Yes, they will buy for their underaged buddies, but a bourbon and coke is not noticeable by security like a foamy beer is. Some will buy because they can. Out of 50,000 actual attendees (on average), 10,000 possible students. 10,000 kids/minors. 5,000 are bringing in their flasks. 15,000 don’t drink or won’t. That leaves 10,000 to buy an average of 3 beers. MAYBE.

 

[paindonthurt_]

Fifths might sit on tables in the sky boxes but they aren’t just laying around in the wide open in club level.

But you are right on stocking lockers and drinking going on in both.

 

[campshelbydog842003]

So people are losing their **** over Keenum when it’s legally out of his hands. Imagine that.

If we would have been forward thinking enough to make our campus a resort status the way Ole Miss has (which is why they will be able to sell beer this year and make a profit), we would not have to wait on State law to allow this. So yea, it is his fault.

 

[dannyripms]

Keenum put your big boy panties on. Alcohol is already in the stadium. Go ahead and sell it so you'll at least make money. If you're scared of people getting stupid, it doesn't matter what you do, stupid people are gonna act stupid regardless.

 

[GhostOfJackie]

What Alternate Dimension DWS have you been attending?

DWS might be be easiest stadium I’ve ever seen to bring outside drinks and alcohol into. I can’t even tell you the countless times I’ve simply walked right past security with an outside drink in my hand. When I was in college we used to test them and see exactly what we could bring in. I once walked in with a handle of vodka.

Would I do that now? No. But it was fun to test it back then.

 

[notoriousD_O_G]

If we would have been forward thinking enough to make our campus a resort status the way Ole Miss has (which is why they will be able to sell beer this year and make a profit), we would not have to wait on State law to allow this. So yea, it is his fault.

Yeah if only our leadership was a forward thinking as Ole Miss's..........

 

[campshelbydog842003]

Yeah if only our leadership was a forward thinking as Ole Miss's..........

Yes because Ole Miss has never had a good idea about anything ever. Thanks Gene.

 

[mount lefroy]

https://twitter.com/rossdellenger/status/1134529239292579842?s=21

Well, think about it pragmatically. We are going through a time that fewer and fewer are willing to attend games. Are they staying away because they cant drink alcohol purchased at a vendor? No, they are staying away because the overall experience is too expensive and requires too much effort.

Introducing alcohol sales does not have the potential to make your ticket sales go up very much, but it does have the potential to make them go down in an area that is a bit conservative. Everyone knows alcohol is in the stadium. Some would stay away if it were sold. Nobody is staying away because it is not.

My guess is Keenum is just taking the 'stand back and watch' approach. He wants to see if Ole Miss or other schools similar in size have any issues. He knows he can prevent the spigot from being turned on. Once its on, it cannot be turned back off.

He doesnt want to be that president. He doesnt abide a bunch of ******** either.

 

[Duke Humphrey]

You can just snap your fingers and make it resort status

If we would have been forward thinking enough to make our campus a resort status the way Ole Miss has (which is why they will be able to sell beer this year and make a profit), we would not have to wait on State law to allow this. So yea, it is his fault.

Takes action by local government (this case Board of Supervisors) and DOR or Legislative action

 

[DesotoCountyDawg]

Don’t let facts get in the way of his genius**

 

[RocketDawg]

Now, the university allows people to "stock their lockers" with whatever they want, in the premium seat areas. I wonder if that would change should they start selling beer. The university (and other schools too) do all they can to increase revenue (like requiring an infant to have a ticket), so it wouldn't be surprising.

 

[RocketDawg]

Don't forget additional security. They'd have to hire several more Barney Fifes to quell the riots. **

 

[sandwolf.sixpack]

There are probably even some people who can't hold their liquor that would be less rowdy if allowed to buy beer.

Not just some. There are a **** load of people that fall into this category.

 

[lanceharbor7]

https://www.si.com/college-football/2019/05/23/sec-alcohol-sales-policy-rule-change-news


[FONT=&quot]Stone would know. He was the police chief at Ohio State in 2016 during the Buckeyes’ implementation of alcohol sales, one of the most successful examples of the policy changes the SEC is considering. OSU reported a 65% drop in alcohol-related incidents after selling stadiumwide and an added profit of $1.16 million in ’16 and $1.23 million in ’17.[/FONT]

I'm a big fan of beer however selling beer at SEC football games aounds like a bad idea to me. Sure it will make the school money but I wonder what the effect will be on the in stadium experience.

 

[VegasDawg13]

Well, you first claimed that "so many here" are worried about "violent riots," so I asked where you were getting that from because I had seen a single person express mild concern at that point.

You then claimed Security has always confiscate(d) liquor brought into the stadium. That does not reflect my experience *at all* so I facetiously wondered if you were living in a different reality.

 

[deadheaddawg]

I don't drink. I don't really like being around people drunk.......but it's dumb to not sell alcohol at the stadium if we can't. Very very dumb.

If we can get around the legal issues it should be done

 

[SirBarksalot]

I can no longer drink beer at concerts or sporting events. I spend way too much time standing in line in the bathroom, considering how expensive football and concert tickets are these days. You’re almost assured to miss something significant.
baseball, yeah, I’ll drink beer.

 

[horshack.sixpack]

https://twitter.com/rossdellenger/status/1134529239292579842?s=21

I read his comment as there is a state law against it so until that changes we aren't considering it. Am I missing an opportunity to be outraged? The SEC <> The State of MS.

 

[Dog316]

I'm a big fan of beer however selling beer at SEC football games aounds like a bad idea to me. Sure it will make the school money but I wonder what the effect will be on the in stadium experience.

I agree. Nothing worse that having to sit nearby an obnoxious fan who can’t hold his alcohol.

 

[rezdawg]

People, people, people, settle the 17 down. This is going to happen. Patience and persistence will lead to the inevitable. It cannot be stopped now. The Baptists loaded up and blew their wad by claiming all manner of raping and pillaging and death, dismemberment and destruction, dead bodies errywhare, drunken mayhem, husbands leaving families, alkee-hawlicks errywhare, chillrenz abandoned, societal chaos and breakdown!1!!1!11. None of it happened. The moralists have no platform on this issue.

I NEVER said breakdown!

 

[deadheaddawg]

I agree. Nothing worse that having to sit nearby an obnoxious fan who can’t hold his alcohol.

Selling alcohol in stadiums will not really impact that much, if at all. The vast majority of those type people are already drunk when they walk in, and will just sneak alcohol in.

Not selling alcohol in the stadium will only do one thing......cost the university missed revenue.

 

[jb1020]

Booze at the Hump is all I care for

Concessions at football games are hard enough as it is. Sitting on the West side lower level its already a pain in the *** getting too and from my seat. I couldn't imagine walking up those stairs and crossing 40 people while holding 2 beers.

Home basketball attendance would pick up if they sold beer.

 

[RotorHead]

Sell beer at sporting events or don't sell beer at sporting events...either way, there will be 1-2 pints of whiskey in my boots to sip throughout the game. Just like every other swinging richard that attends ANY sporting event at DNF, DWS, or the hump...if they want the alcohol....they will have the alcohol. Whether or not rules get broken or bent is not a concern.