NIL in Kentucky

[kybassfan]

We have the largest college basketball fan base in the world. Please explain why it's local market driven? Nike isn't local, Adidas isn't local, PepsiCo, coca-cola, Gatorade, under armor so on and so on. Those national sponsorships will be interested in teaching the largest fan base with players who not only are on national tv more than most a high percentage end up in the NBA and they can get in early with them. Larger markets have multiple p5 teams multiple pro teams sometimes multiple pro teams in the same sport that decides that money out. For example Texas has 3 NBA teams, 2 NFL teams, a major league baseball team, U Texas, AnM, Houston.

And how much are you personally donating? I thought so.

Those national chains are advertising. They spend their dollars on winning programs. Players base decisions currently on program quality today. Tomorrow, the very best will base their decisions on compensation. Teams in large markets can work out better compensation packages. The best players follow the best money. Best players win ball games.

If you are basing this on what you see today, you are in for a very rude bit of news. I doubt getting you to think about future trends will be possible. I hope the hell I am wrong. Sadly I am not. In 5 years the college landscape will change. In 10 it will be unrecognizable. Many hate one and done. In 10 years it will be the good old days. The semi pro league that used to be NCAA D1 basketball will be a constantly morphing cesspool of corruption. Enjoy the next year to 2 of basketball.

Our Kodak moment is getting close.

 

[kybassfan]

I guess you should start looking for a new team or a hobby or something.

That will occur by the millions- just look at the whiny bunch of quitters after one season.


If I were you, I’d keep my head in the sand another year or 2. After that bad stuff will begin.

 

[Rockfly78]

That will occur by the millions- just look at the whiny bunch of quitters after one season.


If I were you, I’d keep my head in the sand another year or 2. After that bad stuff will begin.

Lol. Stay miserable

 

[ganner918_rivals60369]

I said the exact same thing with the same situation. The NIL lovers think it will never happen.

You some kind of socialist? Kind of guy who thinks everybody needs a participation trophy and a safe space? Because you sure sound like one.

 

[akaukswoosh]

Kyle Tucker:
Two cents here: Kentucky needs to be all-in on NIL. Embracing everything about it, innovating in it, leading the way.

An athletic director who puts off a lukewarm vibe about its very existence probably won’t help get that done.

Calipari and Stoops might by force of will tho.

 

[mrhotdice]

How does this help small schools?

 

[Rockfly78]

Kyle Tucker:
Two cents here: Kentucky needs to be all-in on NIL. Embracing everything about it, innovating in it, leading the way.

An athletic director who puts off a lukewarm vibe about its very existence probably won’t help get that done.

Calipari and Stoops might by force of will tho.

Cal will be all in. He’s always been at the forefront of change. One and done, dribble drive (weird I know), UK combines, ESPN specials, etc. He will eat this up and UK will take advantage big time. No Roy, No K, Kansas cheating their *** off, Izzo and Beard won’t embrace this, IU and UofL won’t be able to do anything with it. The SEC teams will go all in. I’m actually excited for it.

 

[BigBlueFanGA]

You some kind of socialist? Kind of guy who thinks everybody needs a participation trophy and a safe space? Because you sure sound like one.

Lol, as if, what are you babbling about?

 

[BigBlueFanGA]

You some kind of socialist? Kind of guy who thinks everybody needs a participation trophy and a safe space? Because you sure sound like one.

So, you're calling me a socialist because I think there may be locker room jealousy? Please define socialism in a way to make me one out of that. Sheesh

 

[Monroe Claxton]

Going car shopping next week. Trying to decide between Dontaie Allen Chevrolet, Oscar Tshiebwe Buick or Sahvir Wheeler Toyota

 

[Rockfly78]

Going car shopping next week. Trying to decide between Dontaie Allen Chevrolet, Oscar Tshiebwe Buick or Sahvir Wheeler Toyota

DO NOT BUY A BUICK!!!!

 

[bucsrule8872]

How does this help small schools?

It doesn’t.

 

[ShadowFromHomewardBound]

This is why everyone in the NBA is paid exactly the same.

?

That wasn’t my point dude and you know it. Don’t be contrary just to be contrary. It’s a waste of time

 

[DCFseattle]

And how much are you personally donating? I thought so.

Those national chains are advertising. They spend their dollars on winning programs. Players base decisions currently on program quality today. Tomorrow, the very best will base their decisions on compensation. Teams in large markets can work out better compensation packages. The best players follow the best money. Best players win ball games.

If you are basing this on what you see today, you are in for a very rude bit of news. I doubt getting you to think about future trends will be possible. I hope the hell I am wrong. Sadly I am not. In 5 years the college landscape will change. In 10 it will be unrecognizable. Many hate one and done. In 10 years it will be the good old days. The semi pro league that used to be NCAA D1 basketball will be a constantly morphing cesspool of corruption. Enjoy the next year to 2 of basketball.

Our Kodak moment is getting close.

I mean... UK enjoys statewide appeal with no competition, so the local market is comparable to anyone, I'd say. If you look at the big markets, the colleges compete with (multiple) pro teams. So it's a larger market in terms of population, but how far down the totem pole would they be?

As for national brands, they're gonna wanna get the most eyeballs. Kentucky is always among the highest rated programs nationwide. Our position at the top of college basketball over the decades have put us in great position for this.

 

[gossie21_rivals69805]

?

That wasn’t my point dude and you know it. Don’t be contrary just to be contrary. It’s a waste of time

Maybe explain your point better. Because all pro sports leagues have athletes making different amounts in contracts and endorsements. They seem to figure out how to play together.

Locker rooms can have drama for thousands of different reasons. Can money be a problem. I guess. But it’s not automatically a problem and most competitive athletes can figure out a way to compete together.

 

[AllBall]

I said the exact same thing with the same situation. The NIL lovers think it will never happen.

Does everyone make the same salary in the workplace? Nope. In most circumstances you're paid according to your perceived worth based on talents, knowledge, skills etc. This shouldn't be any different.
The way I see it this will only prepare players for the NBA. Not all guys are paid the same in the league and are still expected to conduct themselves with integrity and in the best interest of the team.

 

[BigBlueFanGA]

Does everyone make the same salary in the workplace? Nope. In most circumstances you're paid according to your perceived worth based on talents, knowledge, skills etc. This shouldn't be any different.
The way I see it this will only prepare players for the NBA. Not all guys are paid the same in the league and are still expected to conduct themselves with integrity and in the best interest of the team.

You really think this is like a workplace situation? Why is UK so concerned about this very issue?

 

[kybassfan]

I mean... UK enjoys statewide appeal with no competition, so the local market is comparable to anyone, I'd say. If you look at the big markets, the colleges compete with (multiple) pro teams. So it's a larger market in terms of population, but how far down the totem pole would they be?

As for national brands, they're gonna wanna get the most eyeballs. Kentucky is always among the highest rated programs nationwide. Our position at the top of college basketball over the decades have put us in great position for this.

I think you are looking at it all wrong. You are thinking how recruits are approached today. After this crap takes affect, it will be how much money can you make in this area versus another. One day they pick an area, then they can pick college in that area.

Think what you want. The changes here are profound. The least likely outcome is status quo.

 

[UKnCincy_rivals]

You really think this is like a workplace situation? Why is UK so concerned about this very issue?

The concern exists because paternalism is an ugly character flaw that’s deeply embedded within the culture of those who run college athletics.

Jealously will always be a potential issue, whether there’s money involved or not. But we shouldn’t be in the practice of placing limits on what someone can achieve simply because we’re worried about someone else’s feelings getting hurt. That’s not right.

 

[BigBlueFanGA]

The concern exists because paternalism is an ugly character flaw that’s deeply embedded within the culture of those who run college athletics.

Jealously will always be a potential issue, whether there’s money involved or not. But we shouldn’t be in the practice of placing limits on what someone can achieve simply because we’re worried about someone else’s feelings getting hurt. That’s not right.

I'm not, I'm simply trying to warn that some ugly side effects from this may well happen. We are talking about teenagers here. Btw, I have REALLY appreciated the time and effort you've put in with all your responses. You have a unique perspective and experience among our group here.

 

[DCFseattle]

I think you are looking at it all wrong. You are thinking how recruits are approached today. After this crap takes affect, it will be how much money can you make in this area versus another. One day they pick an area, then they can pick college in that area.

Think what you want. The changes here are profound. The least likely outcome is status quo.

We'll have to agree to disagree, then. I think the lack of competition in a statewide market has us uniquely positioned.

 

[Cowtown Cat]

Revenue will not be divided equally. Whatever a player makes through their social media, endorsements, autographs, etc will be there’s. No different than pro sports.

IMHO, that’s the way it should be. Dividing revenue equally is wrong IMO. Sounds like a form of communism to me, to implement NIL in that fashion. Furthermore, dividing revenue equally would put UK at a disadvantage.

 

[kybassfan]

We'll have to agree to disagree, then. I think the lack of competition in a statewide market has us uniquely positioned.

If the top tier recruit is only looking at Ky, you might be right.

Don’t hold your breath.

 

[Cowtown Cat]

Cal will be all in. He’s always been at the forefront of change. One and done, dribble drive (weird I know), UK combines, ESPN specials, etc. He will eat this up and UK will take advantage big time. No Roy, No K, Kansas cheating their *** off, Izzo and Beard won’t embrace this, IU and UofL won’t be able to do anything with it. The SEC teams will go all in. I’m actually excited for it.

This. K and Roy knew this as well. They saw the writing on the wall and ran for the hills. This levels the playing field.

Very good chance that NIL will even tip the scale in UK’s favor on a national level. IMO, UK probably benefits from this more than any program in the country. Especially with Cal and the elite staff he has assembled.

 

[Rockfly78]

I think you are looking at it all wrong. You are thinking how recruits are approached today. After this crap takes affect, it will be how much money can you make in this area versus another. One day they pick an area, then they can pick college in that area.

Think what you want. The changes here are profound. The least likely outcome is status quo.

Area? Like geographic area? I’m just trying to understand what you’re saying. You think a car dealership in Delaware is going to offer a 5 star stud a tv commercial and then he’s gonna commit to the university of Delaware? Nah man. Ain’t happening. That kid is still coming to Kentucky because a car dealership in Kentucky is gonna care more and pay more because players at Kentucky get eyeballs on them. It’s smart business. That’s how advertising works. If that kid wants a second commercial he’s gonna need the first commercial to play in a market that gives a **** about college basketball and this state gives more ***** than any other.

This will be bad *** for Kentucky basketball. Probably not so much for the university of Delaware.

 

[kybassfan]

Area? Like geographic area? I’m just trying to understand what you’re saying. You think a car dealership in Delaware is going to offer a 5 star stud a tv commercial and then he’s gonna commit to the university of Delaware? Nah man. Ain’t happening. That kid is still coming to Kentucky because a car dealership in Kentucky is gonna care more and pay more because players at Kentucky get eyeballs on them. It’s smart business. That’s how advertising works. If that kid wants a second commercial he’s gonna need the first commercial to play in a market that gives a **** about college basketball and this state gives more ***** than any other.

This will be bad *** for Kentucky basketball. Probably not so much for the university of Delaware.

No, I think there are more an bigger car dealerships in LA, NY, Miami, CHI etc etc. I also bet there ae more fan of local schools in those places than there are KY fans.

Your error is that you are taking today. What you think you know will be much different in 5 or 10 years. It’s not Delaware you are competing with. It’s the sun total of the metro market.

 

[Ky_Bred_Cat]

The value of national exposure (with and without a hard $ value) combined with local dollars to be made puts us at the top of the heap. Few can compete with us on these two fronts.

Barnhart is taking the curmudgeon position intentionally. Cal has the green light to run with NIL and if it goes off the rails presumably this will provide some cover for Barnhart and UK. NIL is so poorly defined anyway that any sort of punishment in the near future is practically unimaginable.

 

[Rockfly78]

No, I think there are more an bigger car dealerships in LA, NY, Miami, CHI etc etc. I also bet there ae more fan of local schools in those places than there are KY fans.

Your error is that you are taking today. What you think you know will be much different in 5 or 10 years. It’s not Delaware you are competing with. It’s the sun total of the metro market.

Still, no dice. Want to know why?…… because of the Lakers, Knicks, Heat, Bulls, NFL, NHL, etc. Pro sports rule the Metro markets and you’re wrong about there being more fans of metro schools than KY fans. More people, yes. But not more fans of college sports. Kentucky has the largest fan base in the entire country.

Back to the car dealership example and the big city markets. If someone wants a big name sports figure to the the face of their brand do you think they are going to pick some high school kid who is going to play for Miami hurricanes and who may or may not pan out? I’m betting they would rather pay Tua.

NIL will be Cal’s swan song. He’s licking his chops right now. Just enjoy the ride and stop worrying about what will happen 10 years from now. We are the king of college ball and that’s not changing

 

[kybassfan]

Still, no dice. Want to know why?…… because of the Lakers, Knicks, Heat, Bulls, NFL, NHL, etc. Pro sports rule the Metro markets and you’re wrong about there being more fans of metro schools than KY fans. More people, yes. But not more fans of college sports. Kentucky has the largest fan base in the entire country.

Back to the car dealership example and the big city markets. If someone wants a big name sports figure to the the face of their brand do you think they are going to pick some high school kid who is going to play for Miami hurricanes and who may or may not pan out? I’m betting they would rather pay Tua.

NIL will be Cal’s swan song. He’s licking his chops right now. Just enjoy the ride and stop worrying about what will happen 10 years from now. We are the king of college ball and that’s not changing

You so funny. Another Kodak moment.

Sure sure. Dealerships all over the country are going to bend over and take it from KY. This is because you said so. Let me know if you need another story book fantasy.

 

[Dablueman]

No, I think there are more an bigger car dealerships in LA, NY, Miami, CHI etc etc. I also bet there ae more fan of local schools in those places than there are KY fans.

Your error is that you are taking today. What you think you know will be much different in 5 or 10 years. It’s not Delaware you are competing with. It’s the sun total of the metro market.

Those advertisers also have multiple pro teams MLB, NFL, NHL, NBA and even soccer. Hell pro surfer's even command advertising dollars in a market like LA. That doesn't even take into account the other colleges in the market. We get it you don't like NIL and you are right it will change the sport but changing a sport doesn't mean it will destroy it.

 

[Rockfly78]

You so funny. Another Kodak moment.

Sure sure. Dealerships all over the country are going to bend over and take it from KY. This is because you said so. Let me know if you need another story book fantasy.

Take a look around bubba. I think my opinion is a little more popular than yours. You’re too busy crying into your pillow to see what’s actually happening. Some inner city school from Chicago isn’t going to become a national basketball power anytime soon. Or ever for that matter.

 

[Rockfly78]

You so funny. Another Kodak moment.

Sure sure. Dealerships all over the country are going to bend over and take it from KY. This is because you said so. Let me know if you need another story book fantasy.

I actually don’t think you’re as dumb as you sound. I think you’ve just dug in and now you’re stubborn. Let’s think about shoe deals. Let’s look at a kid like Zion. Nike would sign him out of high school and then they would want to gently nudge him towards a school. Do you think they would push him towards a school like seton hall or south florida because those schools are in big city markets? No. They are going to say Zion we want you at uk or duke because uk and duke are on tv every night and they have more fans than anyone else in the country. Nike wants eyeballs on their client and their product.

Name one big city school that has more fans than Kentucky/duke/Unc. I’ll wait.

This is not going to create new basketball powerhouses man. It’s going to allow the current powers to get even more powerful. Open your eyes. It’s not me that’s in a dreamworld, it’s you.

 

[Dablueman]

Take a look around bubba. I think my opinion is a little more popular than yours. You’re too busy crying into your pillow to see what’s actually happening. Some inner city school from Chicago isn’t going to become a national basketball power anytime soon. Or ever for that matter.

Exactly! In advertising it's not just about population when you spend advertising dollars it's how much reach into that population can that money give you. The back up pg at DePaul couldnt hold an autograph session and give his autograph away. In KY the back up pg could make money state wide. We are called Big Blue Nation for a reason. We have the largest fan base of passionate fans in the country we are on national tv twice a week usually. We fill the arenas at away games. All you have to do is visit these other college teams basketball forum sites in the off season and see the difference. The way an advertiser looks at it is well yeah Chicago is a bigger market but how many more people would my dollar reach.

 

[Rockfly78]

Like I said in another thread……they sell more snowmobiles in anchorage Alaska than they do in Los Angeles. Why is that?

 

[kybassfan]

Those advertisers also have multiple pro teams MLB, NFL, NHL, NBA and even soccer. Hell pro surfer's even command advertising dollars in a market like LA. That doesn't even take into account the other colleges in the market. We get it you don't like NIL and you are right it will change the sport but changing a sport doesn't mean it will destroy it.

Oh, what we know as college basketball will be completely gone. A semi-pro league will develop in its place. That's a given.

I guess I didn't realize KY want populated with a massively rich population able to over come the masses in the metro areas. I didn't realize that when one or more of these metro teams start to win that their fan bases will not grow. I didn't realize that Kentucky fans will support their team when if it starts to lose. . . .

They sure as HELL didn't this year.

Another Kodak moment.

 

[kybassfan]

I actually don’t think you’re as dumb as you sound. I think you’ve just dug in and now you’re stubborn. Let’s think about shoe deals. Let’s look at a kid like Zion. Nike would sign him out of high school and then they would want to gently nudge him towards a school. Do you think they would push him towards a school like seton hall or south florida because those schools are in big city markets? No. They are going to say Zion we want you at uk or duke because uk and duke are on tv every night and they have more fans than anyone else in the country. Nike wants eyeballs on their client and their product.

Name one big city school that has more fans than Kentucky/duke/Unc. I’ll wait.

This is not going to create new basketball powerhouses man. It’s going to allow the current powers to get even more powerful. Open your eyes. It’s not me that’s in a dreamworld, it’s you.

Dude, can you truly not READ? You are thinking today. I am thinking 5 - 10 years in the future. The only way you can possibly be correct is for the status quo to remain forever. This means you can't possibly be right. As far as your silly example, as Nike, all I have to do is strike up a deal with a media outlet to get my players on the tube. Nike won't give a damn where they play in the future.

Name me one city that has more Kentucky fans in that same city than it does all other local universities. Answer: Every damn one of them. It's not fans in a metro against all the Ky fans. Its what sells in that metro. Sheesh.

Yet another Kodak moment.

 

[kybassfan]

Take a look around bubba. I think my opinion is a little more popular than yours. You’re too busy crying into your pillow to see what’s actually happening. Some inner city school from Chicago isn’t going to become a national basketball power anytime soon. Or ever for that matter.

LOL! OMG, this is funny as hell.

You think this is a popularity contest? Dude, you should do stand up. You'll be the nest Pee Wee Herman.

 

[Rockfly78]

Dude, can you truly not READ? You are thinking today. I am thinking 5 - 10 years in the future. The only way you can possibly be correct is for the status quo to remain forever. This means you can't possibly be right. As far as your silly example, as Nike, all I have to do is strike up a deal with a media outlet to get my players on the tube. Nike won't give a damn where they play in the future.

Name me one city that has more Kentucky fans in that same city than it does all other local universities. Answer: Every damn one of them. It's not fans in a metro against all the Ky fans. Its what sells in that metro. Sheesh.

Yet another Kodak moment.

I can read just fine. You’re just wrong over and over. The rich will get richer. In 10 years time the blue bloods will have separated even more from the pack.

you know what sells in metro areas? Not college sports.

Why do you keep talking about kodak?

 

[Rockfly78]

LOL! OMG, this is funny as hell.

You think this is a popularity contest? Dude, you should do stand up. You'll be the nest Pee Wee Herman.

You seem riled up. That doesn’t bolster your weak argument. But that’s ok. It’s not you’re fault, you think you’re right.

 

[kybassfan]

I can read just fine. You’re just wrong over and over. The rich will get richer. In 10 years time the blue bloods will have separated even more from the pack.

you know what sells in metro areas? Not college sports.

Why do you keep talking about kodak?

Sure sure Kodak Boy.

Go try and buy a roll….

Think he will EVER figure it out?