NAME , IMAGE, LIKENESS

[specialkd24_rivals116121]

NIL is a lot better than than the group that simply said "players should get paid." With what money would everyone get paid?

NIL lets the market dictate who makes money. And while the biggest football/men's basketball stars will do well, don't count out other athletes with large social media followings being able to profit.

At the end of the day, it may even keep some players in school longer, which could benefit UK in the long run.

 

[Kybluedude]

Will there be a cap on what an individual can make or a team total?

If not, will Lexington be able to compete with wealthier cities?

 

[ArtLaibsGhost_rivals]

This change will just give the shoe and apparel companies even more power over the college game than they already have. Will it be a boon for a few of the players, sure. Of the thousands of D1 players I would hazard a guess that only a small fraction will ever see a dime from it. Will the shoe and apparel companies have even more incentive to cheat and corrupt the game further, absolutely. Of course since the governing body of college sports, the NCAA has done absolutely nothing so far to try and reign in their tactics , what’s to stop them. I believe Cal is correct in his assertion that it will help UK land better players, it will help all the bigtime schools. In the end, the promise of huge apparel or shoe deals for star players coming out of high school may be the only thing that mitigates the money the G league and the other “ minor league “ pro leagues are passing out.in the end the college game will be further corrupted, hide and watch

 

[drbubba]

Could the team do commercials for car dealerships,law firms,Meow mix ?

It gets worse... Bally's, massage parlors, check cashing, loan sharks, drugs, etc. This can hurt players and schools. They'll be wearing stickers like nascar drivers.

 

[Cawood86_rivals]

I don't have a problem with it. If a school is marketing and selling merchandise with their number and their image they should get something for it.
I just think of how much guys like Couch, Wall, Cousins, AD, etc could have made while at UK. Chapman, Farmer, Mashburn, the list goes on and on.

 

[BigBlueFanGA]

Yep, and more people have my opinion than yours and soon there will be college players able to be paid.

And soon college sports will die as we know it. Enjoy your victory.

 

[BigBlueFanGA]

I don't have a problem with it. If a school is marketing and selling merchandise with their number and their image they should get something for it.
I just think of how much guys like Couch, Wall, Cousins, AD, etc could have made while at UK. Chapman, Farmer, Mashburn, the list goes on and on.

True but short sighted

 

[420grover]

Will there be a cap on what an individual can make or a team total?

If not, will Lexington be able to compete with wealthier cities?

Lexington will be one of the few places where a basketball player would be able to get local deals and national deals. Plus all of those wealthier cities usually have pro sports, more than one team, etc. UCLA basketball is waaay down the list of popular teams in LA.

 

[420grover]

And soon college sports will die as we know it. Enjoy your victory.

Did you know that Kyler Murray made more money than his coach during his senior season and it was perfectly fine? Why can they get paid to be a professional in baseball using the same skills they use to play basketball or football but they can't use those skills to be paid for a commercial?

 

[Cawood86_rivals]

True but short sighted

How so?

 

[BigBlueFanGA]

Did you know that Kyler Murray made more money than his coach during his senior season and it was perfectly fine? Why can they get paid to be a professional in baseball using the same skills they use to play basketball or football but they can't use those skills to be paid for a commercial?

They can, simply go pro. As for baseball, there aren't people lined up ready to buy players to create an uneven playing field. You know this.

 

[Wildcats1st]

College BB or any kind of BB is a game.. It's not a job until you become a paid professional.. The key word is "paid".. That mean they are considered professional's not amateur's..
I don't like the way the game has been going the last few year's.. It's not fun to watch any more now that everyone want's money to play a damn game.. What is wrong with the way it used to be????
If they want to be paid let them go straight out of high school and be just another literate stooge running around.. I don't watch the pro's any longer either, they are impossible to watch now.. Bunch of cry baby's running around on the floor..

Football is starting to look that way now also.. WOW, why can't we just have games played the right way and leave all the other crap out of it..


GBB

I don’t want to see players paid but if if they want to change the rules for student athletes to earn a bit of coin endorsing pimento cheese then I’m ok with that. I want to see it applied fairly though and not a run away with the best players doing all the likeness image stuff.

 

[BigBlueFanGA]

How so?

That scenario is but one method of generating money. Endorsements is where the devil will be in the details. Tbey have no intention at stopping at a share of merchandise revenue.

 

[Whatsup]

College fans enjoy the illusion of the amateur athlete. These players have been getting paid by boosters for decades. Yes, even at UK.

If you’re correct then why has Duke been getting the top players over UK. I would think our boosters could easily outbid Duke boosters for any player.

 

[IFerg1969]

Move to Cuba dude. Apparently capitalism isn’t your thing.

There are these things called internships which loads of people do to gain knowledge and experience in preparation for work in the real world. Many people do this willingly and for little to no money. All in an effort to increase their money making ability down the road.

Again, I didn’t say I was against NIL, but let me guess, you didn’t read that part, you probably just read part of the first paragraph and became enraged and got your dig in, can’t say I would expect different from some people. I named numerous options that these kids could make money in bball right away. But but by gawd if they can’t also do it in college hoops, then we should all move to Cuba and become socialists.

 

[Dr. H Lecter]

Yep. I wondered when someone would make that point.

me too. I thought he was Old Faithful when I read the OP.

 

[KYCAT78]

Thoughts on any of this from you all? I am just reacting to this like an old geyser I know. But i am an old geyser that has spent a lot of money on this program over the years and feel like I am entitled to an opinion. I DONT LIKE IT--- I DONT LIKE IT -- I guess I liked my fantasy image that kids came to school to get an education, go to sunday school (ha ha), help out kids at the hospital and play for the Big Blue. I have always known that of course that wasnt reality but I always liked to think at the end of the day these kids are amateur's and played for something more than $$. I get it, and I know why its happening, I just long for days when I actually think there was a little more team spirit involved instead of only "whats in it for me". Now its " I gotta get mine and get it now", and as a coach myself I see it at even the lowest levels of high school basketball. I know the flip side " kids make millions for the university and get little in return" , " the non revenue sports get paid off of the revenue sports" etc.. etc. .I get it and I understand why it has come to this.. but I dont have to like it (and btw stay off my LAWN) HA

Thoughts for and against and why?

I have no problem with the athletes getting paid for likeness, etc. But, those that get paid should have to pay cost of tuition, training, room and board, medica, books etc. The University Brand is what contributed to them getting paid so the University should be compensated for the services they provide.

 

[BigBlueFanGA]

A non-profit organization that makes billions is pleading to amateurs not to start off careers during college?

What nonprofit and what billions?

 

[BigBlueFanGA]

Everyone of your points is nonsense. That's not getting paid, that's being indentured. Where the employer completely controls the income and how it's dispersed. And you're right A lot goes back into the school, that's called socialism and last I checked everyone is against that. However, no one is saying the school shouldn't get money, it shouldn't get 95%. And you're wrong about people not getting paid big bucks. Where do you think the President, athletic director, the business owner who does renovations on the stadium, the ceo of the company who provides the refreshments gets all their money? Lots of people are getting rich. Just not the people who earn the money.

As for your slippery slope, that's just ridiculous. That's what capitalism is; people pay for what they want and you charge what you can get. Why do you hate capitalism so much when it's college basketball players? look, I get it, you want purity. I want the same thing but the NCAA ruined all that by making it about money. And you're right, no one is required to play college sports just like none of us is required to go to work. When we do though, we expect to be paid wage according to what the market dictates. The market isn't dictating the wage for college athletes. The governing body is, which is the same as socialism. Unless you are pro socialism or can explain to me how this isn't socialism, than your argument is completely invalid.

Public schools are a form of socialism. Are you saying you prefer pure capitalism?

 

[420grover]

They can, simply go pro. As for baseball, there aren't people lined up ready to buy players to create an uneven playing field. You know this.

You're fine with someone being paid by professional baseball team while being a college basketball or football player just because college baseball players aren't likely to be paid under the table by someone??

 

[BigBlueFanGA]

You're fine with someone being paid by professional baseball team while being a college basketball or football player just because college baseball players aren't likely to be paid under the table by someone??

I may have misread. I'm not a fan of that situation. It muddies the water even worse.

 

[onearmedjesus]

I have no problem with the athletes getting paid for likeness, etc. But, those that get paid should have to pay cost of tuition, training, room and board, medica, books etc. The University Brand is what contributed to them getting paid so the University should be compensated for the services they provide.

The school already gets a lot of money off the talents of these players, right? How does a NIL deal affect what the school still makes off of television and merchandise? Even if the school makes a little less off of a player like John Wall, the money he helps to bring in more than covers a scholarship. Thoughts?

 

[kybassfan]

I want it to be the way you describe too but reality is that’s not fair to the athletes. Do you go to work for team spirit or because of the pay? If you make your company a pile of money aren’t you eventually going to ask for some? The bottom line is if someone is making money then the people who earn it deserve a cut. This isn’t Cuba or the Soviet Union. No one is entitled to the products or services of someone else for free or without open market pressure. I’m with you though, I long for the days they played for the love of the game. Even if I’m wrong to want that.

But none of this is true. Zero. Your basic premise is false. Nobody forces these kids to play college ball. They come voluntarily. The have other options that pay. Absolutely nothing makes the amateur model morally or ethically improper. Do you give the little league kids a cut on concessions? This entire idea is just s money grab by a few players.

 

[onearmedjesus]

Public schools are a form of socialism. Are you saying you prefer pure capitalism?

Perhaps I should not speak for this poster, but I'm sure he/she is not for pure capitalism. I'm sure no-one would say that. The roads and bridges in my community are paid for by all those that pay taxes (some more/some less), but they are used by everyone, even if they pay no taxes or do not live here. That is socialism as well. We live in a country that exists somewhere in a capitalism/socialism middle ground, but neither should allow players to be kept from getting a piece of the financial pie.

I'd hate to see college basketball as I've enjoyed it over the last 50 years (or so) go away, but if it has to in order for fairness to exist for these young people, then I will not fight it. I used to love Pollack jokes when I was a kid, but I've grown out of them (though there is a place deep down inside of me that still chuckles at a few of them).

 

[Cawood86_rivals]

That scenario is but one method of generating money. Endorsements is where the devil will be in the details. Tbey have no intention at stopping at a share of merchandise revenue.

Maybe so, Don't know, but this is happening and UK should be ready and prepared for it.
UK hasn't spent all the money they have lately on athletics for nothing. People ain't showing up to watch the Rifle team.
This how things are moving forward, you can either adapt and move with it, or get left behind.

 

[bthaunert]

Things changed for me when the SEC signed a $2 billion deal for television rights in 2008 and then just signed a new $3 billion deal this past year. Universities are getting $50+ million a year from these deals. Seems like if the University can make that kind of money off these kids playing sports, then the student athlete should be able to make money too.

With that said, this is going to be a complete disaster.

 

[UK-Chulo]

If you’re correct then why has Duke been getting the top players over UK. I would think our boosters could easily outbid Duke boosters for any player.

You think UK graduates and boosters have more money than Duke graduates and boosters?

 

[KYCAT78]

The school already gets a lot of money off the talents of these players, right? How does a NIL deal affect what the school still makes off of television and merchandise? Even if the school makes a little less off of a player like John Wall, the money he helps to bring in more than covers a scholarship. Thoughts?

These players do not bring in anything without the school Brand. If they think they are being used don't attend.

 

[Tubbyfan78]

These players do not bring in anything without the school Brand. If they think they are being used don't attend.

That’s ridiculous. I’m eating at Subway right now. What does that sandwich artist bring without Subway on the building? You get paid for the money you generate for your company. This is capitalism.

 

[Cawood86_rivals]

Cal's first team had some dudes on it and they were drawing serious attention from the whole country. UK is always UK, but these guys drew in even more attention. I remember Charles Barkley going to the UK v UGA game and missed the Auburn game because he wanted to see Wall and UK in person.

Folks can downplay this and think it becomes a disaster, but it's coming and UK would be smart to start preparing a department just for this, because these kids are not ignorant to these things.

 

[BigBlueFanGA]

That’s ridiculous. I’m eating at Subway right now. What does that sandwich artist bring without Subway on the building? You get paid for the money you generate for your company. This is capitalism.

But the Subway workers are just that, workers, ie employees. Courts have repeatedly said college sports players are not employees. Also, almost nothing about a public university even resembles capitalism. You keep throwing that into conversations but I'm not convinced you understand what you're saying.

 

[Blue_2_the_bone_rivals]

I say good for the kid if they can make cash off their name or image. But I have a feeling USC, UCLA, Texas, and some New York schools will benefit from this more than UK will.

 

[bthaunert]

I say good for the kid if they can make cash off their name or image. But I have a feeling USC, UCLA, Texas, and some New York schools will benefit from this more than UK will.

This has been brought up a few times, and I'm on the other side of the argument. Kids from schools that resonate state-wide and are the only show in town will be the ones that benefit the most. Of course, there are certain players from a program like USC (Reggie Bush as an example) that would have benefited greatly, but a kid like Evan Mobley would have made more money off his NIL at UK than he could have at USC.

 

[UK-Chulo]

Will there be a cap on what an individual can make or a team total?

If not, will Lexington be able to compete with wealthier cities?

We will be at a disadvantage for some of the big time players IMO.

 

[KYCAT78]

That’s ridiculous. I’m eating at Subway right now. What does that sandwich artist bring without Subway on the building? You get paid for the money you generate for your company. This is capitalism.

What does Subway give him for making Sandwiches? UK already gives compensation for services, tuition etc. players also receive Pell Grants.

 

[loublue22_rivals308424]

Things changed for me when the SEC signed a $2 billion deal for television rights in 2008 and then just signed a new $3 billion deal this past year. Universities are getting $50+ million a year from these deals. Seems like if the University can make that kind of money off these kids playing sports, then the student athlete should be able to make money too.

With that said, this is going to be a complete disaster.

Why do people have this mental disconnect? Where do you think that money is going?

 

[bthaunert]

Why do people have this mental disconnect? Where do you think that money is going?

I don't have a mental disconnect and I know where the money is going. I've worked in Higher Ed for 20+ years and have worked in or around college athletics that entire time. College athletics went from an amateur sport to a big time business within the past 30 years. It's ramped up big time over the past 10 - 15 years. The university benefits greatly from college athletes and the success of college athletes. Not just from the perspective of TV deals, but enrollment, quality of overall student, alumni giving, etc. benefit from a winning program. While the university has benefited greatly, the student athlete still gets the same thing (tuition, room and board) plus a little COA stipend. Basically the university benefits greatly from a college athletes name, image and likeness in many ways. Times are different. The amount of money is different. I have no issues with a college athlete being able to benefit from their NIL too.

 

[Dablueman]

Ok so as I understand it. The line of thinking for the 2 sides of this debate are. The people who are against NIL are saying that the players are already compensated by tuition, board, stipend ext. And that it will ruin college basketball making it no longer an amateur sport, changing the motivation of why the scholar athletes are playing and so on.

The people for NIL are saying that the kids should see something for their risks and contributions to the massive amounts of money being made off of the specifically the 2 big sports.

Well i can understand both arguments but the thing is it's going to happen and whether it ruins college basketball or not in some opinions it's being done to try and save it. Truth is the mindset of the world is changing like it or not. If college basketball doesn't allow something that can compete with the g-league. Then like some on here have suggested then players can just take the professional options offered to them. These options are getting more lucrative not the other way around. College basketball numbers are already slipping what do you think happens when all the top name talent decides to take options that will pay them 6 or 7 figures while they prep for the big leagues?

The games goes even further down hill is what happens. Sure us die hard fans like us will stick around but in a lazy world with more and more distractions the games will become less and less exciting. Which will in turn ruin the game eventually anyway. Seems to me that NIl like it or not is at least an attempt to keep the top notch talent around to at least try and preserve the game that will slowly die anyway with out it

 

[LowCountryCat]

There's no CEO of college sports giving himself bonuses or whatever.

The NCAA Board of Governors voted unanimously to extend President Mark Emmert’s contract to Dec. 31, 2025, on Tuesday.

Emmert has been the president of the NCAA since 2010, following high ranking roles at Washington, LSU, Connecticut and Montana State. Emmert is paid a base salary of $2.7 million. Emmert's contract extension was announced following its quarterly meeting.

​

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[loublue22_rivals308424]

I don't have a mental disconnect and I know where the money is going. I've worked in Higher Ed for 20+ years and have worked in or around college athletics that entire time. College athletics went from an amateur sport to a big time business within the past 30 years. It's ramped up big time over the past 10 - 15 years. The university benefits greatly from college athletes and the success of college athletes. Not just from the perspective of TV deals, but enrollment, quality of overall student, alumni giving, etc. benefit from a winning program. While the university has benefited greatly, the student athlete still gets the same thing (tuition, room and board) plus a little COA stipend. Basically the university benefits greatly from a college athletes name, image and likeness in many ways. Times are different. The amount of money is different. I have no issues with a college athlete being able to benefit from their NIL too.

A university is not a business, it's supposed to be there as a public institution for the betterment of society. Ideological issues involving campus politics aside, I don't have a problem with schools taking the money generated by sports and putting it back into the school, which benefits all students including the athletes themselves. And this is not to mention all the money that goes directly to athletes and athletes only by way of insane facilities, among other things.