The 1 or 2 kid in the class does not need Cal or K to get them into the league as a lottery pick. If I am going to spend one year in college and do not have the family tie to UK..or being a Kentucky fan....it makes sense to go to Duke.
If your focus is one year, then the caliber of education is pretty irrelevant. In fact, talk to co-eds who go to Duke, and they will tell you stories of illiterate basketball players, etc.
Now, if you are bright, but doubt you will actually play in the NBA, and you are preparing for a career as a hedge fund manager, then sure, go to Duke. It’s the smart thing to do.
But for most of these kids - it’s going to be their name recognition, not the perceived quality of their degree, that is going to carry them.
In fact, what is most likely for those whose basketball careers don’t go as planned or desired, is doing something near where their school is located, in a primo job, set up by an alumn.
And that is where being a UK basketball player carries immense weight. We have a massive, dedicated fan base eager to help out a “celebrity.”
Some kid who goes to Duke and gets a 2.6 may get a job on Wall Street, but at some point, brains have to kick in. If he doesn’t have them, he’s not destined to go very far.
That degree is not more valuable for him than the UK degree is for 4-year UK basketball player who is well known.