That's pretty disappointing to read. Bottom line is that WVU's nonexistent admissions policy and lack of a feeder school system causes this, and until that changes our ranking will stay low. Everything else is just lip service. Basically they admit any in state student who applies, no matter how unprepared, and predictably many of those wash out when they can't cut it, and shoudn't have been there in the first place. So WVU's rankings get hammered on two fronts - a low admissions selectivity score and a high dropout rate.
The obvious solution is to use a feeder school concept. You put your marginal students there for the first year, where they can concentrate on studies in a smaller, less distracting environment, and if they do well they transfer to Morgantown to complete their education. And if they can't cut it they wash out of the feeder school rather than Morgantown. Thjis helps WVU both on the admissions selectivity side and also on the retention side.
Most state systems do something like that. You think any bonehead NC kid gets to go to UNC-Chapel Hill just because he wants to? No way. The marginal students start off at UNC-Asheville or UNC-Wilmington, etc, and if they can cut it, they can transfer in to Chapel Hill.
So now some of you can jump and say how that's undemocratic, unfair, not WVU's mission, favors Charleston kids, favors rich kids, is politically unfeasible, etc., and that all WV kids have some kind of inherent right to attend WVU in Morgantown no matter how incredibly unprepared they are. I understand the argument. You just have to know that WVU's ranking will not markedly improve until we employ a feeder school approach.