WTF is this?

mcane

All-Conference
Dec 3, 2003
8,454
2,682
112
Yeah. Funny thread
but it’s bad really bad
Brad need to man up and admit it’s a fail
A Hurricane simply cannot be personified
Do like Bama that has an elephant as a Tide
We need some cute animal maybe a giant Goldie doggie customed mascot

Whatever this mascot is our current mistake
 

astonmartin708_rivals

All-American
Apr 17, 2012
19,249
6,806
73
I tried to tell you guys… The University of Tulsa does not hire good marketing consultants. (Or we get the dregs of the resources at “good“ firms)


The task I tweeted at Carson when he was taking suggestions on how to improve TU was “make captain cane not lame”.

Carson failed utterly at that. He somehow both killed Captain Cane and made the mascot worse, all at the same time. Like…. It takes real effort to be that horrid.

The first person who drew a cartoon in a Scope of Work meeting on this project should have been shown the door immediately.
 
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astonmartin708_rivals

All-American
Apr 17, 2012
19,249
6,806
73
Changed my profile picture to what could have been the easiest win in school history.... no overpaid consultants necessary.

Instead we waisted donors' money on a Jay Leno-Cinnamon Role in a muscle suit.
 
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TU 1978

All-American
Jan 30, 2009
13,614
6,350
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Changed my profile picture to what could have been the easiest win in school history.... no overpaid consultants necessary.

Instead we waisted donors' money on a Jay Leno-Cinnamon Role in a muscle suit.
An old pervert cosplaying? That’s all you’ve got? What kind of consultant are you?
 
May 1, 2007
1,119
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Someone has a good sense of humor!


That really is some top notch video work. Well done.

Unfortunately, no amount of video work is going to brush away how awful he is. He is a pedo. They made a huge deal about the reveal, and they brought us the kiddy fiddler. We will catch him fapping in the kids restroom soon enough.
 
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chito_and_leon

All-Conference
Dec 5, 2003
6,511
2,765
0
I loved the video. This is what they should do at this point, embrace him being the "worst" mascot and not shy away from it.
The kid in the costume is doing seriously A+ work. TU should hire him a bodyguard, nutritionist and trainer. If anything happens to him, we go back to just a sad, lame cinnamon roll. I don't see how our marketing dpt could produce such a terrible mascot and also such hilarious video content. I'm guessing whoever made the mascot decision wasn't the same people? That's what happens when you let the smart people in charge make the decisions.

Gotta admit I was hoping he'd do all that working out and then reappear as a changed man, aka a new mascot. That was the only disappointment.
 
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TulsaRising1

All-Conference
Jun 21, 2017
5,107
4,062
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The kid in the costume is doing seriously A+ work. TU should hire him a bodyguard, nutritionist and trainer. If anything happens to him, we go back to just a sad, lame cinnamon roll. I don't see how our marketing dpt could produce such a terrible mascot and also such hilarious video content. I'm guessing whoever made the mascot decision wasn't the same people? That's what happens when you let the smart people in charge make the decisions.

Gotta admit I was hoping he'd do all that working out and then reappear as a changed man, aka a new mascot. That was the only disappointment.
If I was ou , I would keep the horse as far away from the cinnamon roll as possible , they may not have a horse for the rest of the season if it gets too close ( I hear serial killers start with animals )
 

rusty-c

All-Conference
Dec 28, 2009
3,973
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I still contend that once the marketing folks star pushing out merchandise that the cinnamon roll will be a pretty solid mascot. The costume is horrible and what we see is a great deal better than it could have been.
 

HuffyCane

Heisman
Dec 25, 2004
28,488
14,605
0
The mascot is usually a different company than the firm that does the artwork. Not sure what happened here. But there is a disconnect with the image.

You would have liked to have seen better coordination between licensing, marketing and merchandising. With more than a year to roll out, you should be able to purchase T-Shirts, bobble heads etc at the unveiling or at least a huge game like OU with a lot of foot traffic. There’s still limited stuff on offer like the hats. It’s still not available on line. That’s a function of Jason not having the time, staff or budget to do the little things that could be done and that’s a consequence of twenty years of neglect and the previous mascot not earning enough to sustain a focused modern marketing campaign. And so that’s why you have these playful messages after the fact about the mascot being here to stay. Properly funded, you focus group and crisis communicate. You have more than one person trying to do everything.

The kids seem to like it and the negativity has calmed down. If the students are still belittling it two years from now like they did with Captain Cane for years, then they will need to spend the money to switch again and maybe get it right. There’s no law against breaking something repeatedly until it is fixed.
 
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TU Sepp

All-Conference
Feb 8, 2004
22,043
1,184
0
If you want a new mascot, you might see if you can borrow the Bier Meister and the chicken from Oktoberfest!