Here's a little reminder for everyone when it comes to WWE. They are a publicly traded company. Their goal isn't to see how many Meltzer endorsed 5-star matches they can put on their shows or to pit the greatest tag teams in the world against one another.
WWE/TKO's primary goal is to make money and turn a profit for their stockholders, which at times is going to result in a boring product for viewers. And without a strong, viable competitor forcing WWE to up their game, nothing will change.
BTW, if you bought $10,000 worth of WWE stock back in 1999, it would be worth $118,376 today.