At what point do universities and athletic programs decide to quit the arms race? Or have we reached the point of no return in terms of the reliance on athletic programs to generate revenue?
Is it possible for Iowa (as an example) to band together with other like-minded institutions and form a separate league w/ separate conferences, agree to a strictly enforced salary-cap, and play by a different set of rules? Where healthy revenue can still be generated to sustain the league, make it profitable (if not lucrative) for universities, and support an even playing field where money becomes a secondary factor in the success of a particular program?
