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Uniform branding

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Chris from WV

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Jul 5, 2002
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We have great school colors, and occasionally WVU puts some nice uniform combinations together for home games . . .




But lately, it seems that we wear these stupid white, practice pants for home games.


From a branding perspective, it makes NO sense? Come on Dana, tell the players that we must wear school colors at home.
 
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Butler-eer

Redshirt
Aug 26, 2002
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School colors for home games. Anything except the yellow on yellow. That is the WORST combo ever.

While we're at it. Change the number font.
 
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SheriffBufordTJustice_rivals

Heisman
Aug 17, 2018
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I have said this before and I will say it again.
When you turn on a television you should recognizes the uniforms.

WV shouldn't let NIKE run their program. They try the same thing with Texas and Texas tells them to go f themselves. At the end NIKE needs Texas more than Texas needs NIKE.

Our fanbase freaked out because Texas brought back black socks and cleats for home games.
 
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locustwv

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Aug 23, 2012
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I don’t like all white or all gold... don’t mind all blue though. As long as we win though they can wear what they want.
 
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LAMountaineer

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Jan 11, 2009
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Branding is the primary reason Don Nehlen had the Flying WV logo designed, and settled on blue jerseys, gold pants, and blue helmets at all home games, with white jerseys, gold pants, and blue helmets for our away games. He wanted the entire country to recognize WV whenever we were on TV. Nike F*ed that up. We need to tell Nike that we want a recognizable brand, not a box of Crayola colors that change with its mood.
 
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TheTruthof2018

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Jul 28, 2018
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LAMountaineer said:
Branding is the primary reason Don Nehlen had the Flying WV logo designed, and settled on blue jerseys, gold pants, and blue helmets at all home games, with white jerseys, gold pants, and blue helmets for our away games. He wanted the entire country to recognize WV whenever we were on TV. Nike F*ed that up. We need to tell Nike that we want a recognizable brand, not a box of Crayola colors that change with its mood.
Click to expand...


Very good post
Nike does this to sell more jerseys.
Uniforms didn't help Oregon. What helped Oregon were men like Willie Lyles.

One of the good things about WVU is that they are not big time cheaters. Y'all may do some little things but nothing major.
I don't know why they want to follow Oregon because the Ducks got talent because of bagmen not uniforms.
 
Last edited:
WVex-pat in GA

WVex-pat in GA

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Dec 17, 2007
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Chris from WV said:
We have great school colors, and occasionally WVU puts some nice uniform combinations together for home games . . .




But lately, it seems that we wear these stupid white, practice pants for home games.


From a branding perspective, it makes NO sense? Come on Dana, tell the players that we must wear school colors at home.
Click to expand...
Not a big fan of the yellow helmet, all yellow unis either. Wouldn't mind the white pants if they were trimmed with blue/gold.
 
jpoppa

jpoppa

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Feb 1, 2007
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LAMountaineer said:
Branding is the primary reason Don Nehlen had the Flying WV logo designed, and settled on blue jerseys, gold pants, and blue helmets at all home games, with white jerseys, gold pants, and blue helmets for our away games. He wanted the entire country to recognize WV whenever we were on TV. Nike F*ed that up. We need to tell Nike that we want a recognizable brand, not a box of Crayola colors that change with its mood.
Click to expand...
I was ready for the , "back in my day" comment [thumbsup]
 
C

Chris from WV

Redshirt
Jul 5, 2002
626
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JHOOPS2 said:
Usually these waste of space threads only happen during a bye week.
Click to expand...
Chris from WV said:
We have great school colors, and occasionally WVU puts some nice uniform combinations together for home games . . .




But lately, it seems that we wear these stupid white, practice pants for home games.


From a branding perspective, it makes NO sense? Come on Dana, tell the players that we must wear school colors at home.
Click to expand...

"We're not talking about the game . . . we're talking about white pants, man?"

 
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Chris from WV

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Jul 5, 2002
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KeatonsCorner said:
lol, why
Click to expand...

It's just a branding issue - our colors are old gold and blue and there are many different combinations that do not involve white pants. For example, Penn State's colors are blue and white, for which white pants are appropriate.

Obviously, uniforms do help in recruitment and we should be sensitive to that, but we also need a strong visual brand for West Virginia University.
 
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KeatonsCorner

Senior
Nov 5, 2012
55,421
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Chris from WV said:
It's just a branding issue - our colors are old gold and blue and there are many different combinations that do not involve white pants. For example, Penn State's colors are blue and white, for which white pants are appropriate.

Obviously, uniforms do help in recruitment and we should be sensitive to that, but we also need a strong visual brand for West Virginia University.
Click to expand...

C'mon man, you don't actually think White pants are impacting our brand, right?

The Flying WV is one of the most recognizable sports logos in the world, per multiple polls through the years.
 
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HairRaid

Redshirt
Sep 22, 2018
158
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I walked into an Olive Garden the other day and the waitress said she liked my Wonder Woman shirt, so maybe not anymore. I live within 30 minutes of martinsburg.
 
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HairRaid

Redshirt
Sep 22, 2018
158
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It was definitely a gold flying WV on a blue shirt but if you insist my dude I mean you do know everything and it would be idiotic for me to ever question such an omniscient pool of masculine wisdom.
 
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