There's actually a bit more back story. It's not simply a number to the football department. Up until earlier today that number was linked to something called the Ladies Football Forum (still can be seen online).
To register online, visit
www.olemissladiesforum.com. For more information, please contact [name omitted for privacy] at (662) 915-1564 or [email omitted]. (linked from:
http://www.olemisssports.com/camps/ole-camps.html#lf)
Earlier this morning, if you called, it was disconnected for a while. Then when it came back up it was configured as a number for Hugh Freeze voicemail.
So, it looks like Bjork actually was getting into another twitter pissing match with someone and essentially called the guy a whiny woman for getting his feelings hurt online. Evidently, someone in higher leadership, or Bjork himself, realized the juvenile nature of his little prank, and has now tried to make it look like was actually giving the guy a number to the football program, when in actuality he was being a childish, internet bully.