try checking out the SHI firm--we should be thrilled with their name--once people learn who they are, who runs them and their size and statue--we should be honored to have their name taged to the stadium.
Short term non strategic thinking my friend. I would not have the name of my stadium sound like poop for a few extra hundred thou a year. Stadium name (should) have huge brand equity associated with it. This was a bad move and will resonate. But then again, it does fit given everything else at ru so perhaps it’s fate.