Southern Miss Rebranding

[Shamoan]

not much of a change if you ask me....released today:

it would be hilarious if iowa sued them again....and by hilarious, i mean mildly entertaining.

 

[dawgatUSM]

As someone who had to deal with USM for 3 years of my life, I would find it hilarious. Then, if they had to come up with another logo, I want them to sue again.

 

[Wizard.sixpack]

Surely the powers-that-be made sure this logo would jive before they launched it

not much of a change if you ask me....released today:

.

it would be hilarious if iowa sued them again....and by hilarious, i mean mildly entertaining.

.

 

[patdog]

I think Iowa did agree to the new logo.

 

[Maroon Eagle]

They did. I was thinking that Wizard was just referring to the previous logo and how it compared to Iowa's since he only included them and not the others.

 

[BigMotherTucker]

To me... The two logos look completely different and should have been a non issue. Its a freaking eagle head vice a hawk head. It blows my mind that USM was forced to change it.

 

[patdog]

They are similar enough to cause confusion if someone isn't pretty familiar with both logos. I thought the same as you, but then I saw the Iowa logo on a basketball court on TV and thought USM was playing, then realized pretty quickly it was Iowa. That's when I realized the suit wasn't ******** after all.

 

[aTotal360]

I'm with you. There are just as many similarities in bulldog logos.

 

[Drewbowski]

I'm agree with BMT here. The Golden Eagle head looks more "colored in" to me compared to the Hawkeye outline. I still think its hilarious though.

 

[Dawgzilla]

Baltimore Ravens and Phoenix Cardinals on line 2....

 

[LandArchDawg]

Looks like they gave the eagle a venomous snake's eye.

 

[Dawgzilla]

And here's the thing: it doesn't have to confuse EVERYONE. It doesn't even have to confuse a majority of people. It is simply enough if there is a likelihood that consumers will be confused by the two logos, and here we have one person who is admitting he was actually confused (evidence of actual confusion among consumers - as opposed to "likely" confusion - is killer in trademark law).

Case closed.

 

[WayboDawg]

Their new logo looks pretty stupid to me. They must really like having Toucan Sam for a mascot.

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[Dawgzilla]

Hey, where did you find that version with the registration symbol on it? Cuz, I just checked, and the new marks aren't registered yet...

 

[Paperdog]

Some help

Not sure the answer to your question

However, the Hattiesburg American said the logos were registered and the school waited to unveil them until the registration was official

Hey, where did you find that version with the registration symbol on it? Cuz, I just checked, and the new marks aren't registered yet...

 

[was21]

who gives a rat's ***

 

[Dawgzilla]

Never ever trust a newspaper to use legal terms correctly. I did a search for trademark applications filed by Southern Mississippi. It is possible they filed some applications under a different name, but I found three applications using the Eagle head discussed herein. Those applications have all been allowed, but they are not yet registered. They won't be officially registered for a few more months.

Its not a big deal, but a trademark owner cannot legally use the registration symbol until a trademark actually registers. Just publishing a picture of the trademark with the registration symbol is OK, but if they really are not supposed to use the registration symbol on actual goods. Minor violation, though, since they will be getting registration soon.

 

[WayboDawg]

Hey, where did you find that version with the registration symbol on it? Cuz, I just checked, and the new marks aren't registered yet...

https://www.google.com/search?q=sou...0abQKB&biw=1920&bih=898#imgrc=P1EmUbEBqGgBaM:

 

[MaroonNation]

#cusalivesmatter

 

[Shamoan]

its dynamic brah.....

as in "im watching you with my dynamic eyes....so dont screw it up"

 

[jakldawg]