It looks great on tv. It improves atmosphere. It's a recruiting tool for both athletic and non athletic types. It's not just the product on the field that sells. It's the players, coaches, administration, fans, stadium, atmosphere. It's the whole picture. They're not asking you stand at the player walk through handing out $100 handshakes. They're asking you to participate in a harmless event that as a side effect could impact our image in a positive light.
You're all grown adults. Wear what you want. I know we're all special little snowflakes but it doesn't hurt to blend in every once in a while.
But it's not every once it a while. It used to be every once in a while. The last few years, they tell you what to wear EVERY DAMN GAME. And I'm not wearing non-MSU apparel to a game, and I'm not buying a white or black MSU polo that I'm going to wear once a year. I'm just not going to do it, and I don't give a damn what missouridawg thinks about how I choose to spend my money. I'll play along with a warm weather white-out and wear my white dri-fit shirt, but other than that, I'm wearing maroon. And anyone who thinks that makes me a bad fan is just ignorant.