Just read that the East is too heavy, .....didn't know if anyone has heard that yet(sarcasm)....but, if you had to shake it up, how would you?
I would get Ohio State over here. Biggest recruiting ground in the conference. Sub for say Purdue because of proximity.
I think what needs to be done conference wide:
#1 Every p5 Conference goes to 14 teams ( if we go to a p6 the 6th conf would need 14 too)
#2 Every team in the conference would play 13 regular season games
#3 Every team would play every other team in their conference. Hence the 13 games.
#4 The top 2 teams in the conference play each other for the conference championship.
#5 Go to an 8 team playoff. The Conf winners automatically get in. 3 at large teams
Doing it this way would help to figure out the best team in each conference. In the end finding the best team in the country. It would also keep certain conferences for padding the schedule with 2 - 4 crappy teams every year.
Then for the team who don't make the playoff. Let each school coordinate who they want to play in the bowls. If Nebraska wanted to do say Oklahoma or Texas or UCF they could work it out with that school. This would help keep fan interested in the bowls and not have crappy match up no body cares about. Can only play same team once every 5 years. Can't play anyone from own conference. Once teams have all established who they are playing let the bowls bid on which games they want. The 2 teams split the profits.