Purdue suffers from the same issues that a lot of programs do, including Nebraska basketball: the belief that they can be better than they ever have been. Programs don't understand where they stand in the pecking order, this isn't like a brand new league where everyone is figuring things out. These AD's have been around for a century or more, Purdue is about a .500 program historically...that's what they should be shooting for and what they should be happy with. No reason to try to pay to win the conference, because it won't happen anyway.