It is alot of money. There's no point in us carrying around 40% of our annual operating expenses in cash.
You don't think it matters that Ole Miss spent almost $20,000,000 more on college athletics than us last year?
Not really. What sport do you think they're leaving us in? We're both in good shape for football, but ours was better and I don't see anything obvious to say we're on a worse trend than them. Obviously money spent usually doesn't have an immediate impact, so if you can come up with an area we are skimping that will hurt us in 3 or 4 years, I'd be open to hearing what it is; but I just don't know where it would be. Basketball we sucked but we spent the money to address the situation. Even with the success they've had the past two years, would you rather be in our position or theres for the next two years? Baseball we sucked but we just committed to spend $40M on our facility. As in football, I'm open to ideas on where we are skimping that hurt us (and obviously our baseball performance makes it much more believable that we're skimping), but I just don't know where it is.
40% of annual operating expenses in cash (is it really in cash or cash equivalents? or does it mostly get sent to the foundation or somewhere equivalent and invested for the future? I have no clue, just seems like with our smaller endowment, we might use the fat years to beef it up) might seem crazy for a lot of businesses, but as I've said, we have a ton of capital expenses coming up (and always will). More importantly, an athletic department is not a normal business. A ton of the revenue is essentially people choosing to give money. You have to strike while the iron is hot. You can't just say, I'll come back and ask in a few years when we have more pressing needs for the money; it might not be there. And obviously it's backwards to choose to spend money primarily based on how much cash you have rather than an analysis of your needs and potential return on investment.
If I really felt like we just needed to spend money right now and paying down debt wasn't an option, I think I'd spend money trying to make football more affordable for younger fans or at the least further distinguishing the game experience from the TV experience. I'm worried we're pricing a lot of younger fans and families out (or at least making it much easier on them to sit at home and watch tv), which is sort of the equivalent of eating your seed corn. But at the same time, we're basically selling out and other schools (and professional teams) seem to be able to maintain a fanbase of people that have never set foot on campus, much less had season tickets, so maybe that really isn't that big of a deal.