I said at the time NU went to the BIG and I will say it again. NU football in the BIG simply does not carry the weight of Oh St, Mich, and PSU. I predicted NU would not do well in the BIG for a awhile and it was due to recruiting footprint.
You joined a league in which for a 100 years the new states your games were going to be televised each week have had generations of families watching and dreaming for playing at the traditional power BIG schools or their local BIG school that families had massive alumni ties with. You had BIG schools recruiting all of these same HS’s forever, with all those ties.
NU at one time enjoyed the same respect the BIG schools enjoy in the Big 12 region. It takes a long time of branding and kids growing up seeing that over 2 generations to create a mindset that just because of who you are you have instant recruiting credibility, superior brand recognition, and respect. I was not shocked with how far NU has fallen. It is so hard to have the type of recruiting cache NU had in the Big 12 that was built over decades of success that everyone in the Big 12 region witnessed over several generations. I predicted it might take 40 years for NU to create that in the BIG, and somehow would have to find success being behind the 8 ball so to speak in the BIG.
As for the Big 12, the OSU fans looks to me are 50/50 on NU coming back, NU not near the program it was nationally and as a low population state (problem for almost all Big 12 schools), can it really bring enough tv eyeballs to create incremental revenue payouts per team?
Big 12 has a new commissioner and he is a big improvement, the payouts per school is solid.
No one is desperate to see NU come back. Many are indifferent, and as expected some do not want NU back because they did not get their way in the BIG and left because they did not get their way in the Big 12.
For me it is about economics, you have to remember when the Big 12 lost teams the TV contracts did not decrease and each team received more money and the Big 12 TV contracts are competitive. So, I would want NU back only if the TV payout per team increases and NU should have to take a smaller share for 2 years or so just like the new teams that entered the Big 12 had to do, to guarantee the existing members financially benefited.
Always pull for you guys to do well, but you created a huge recruiting uphill battle when you left.